|
|
HOME |
|
°Ë»ö°á°ú |
|
|
|
|
°Ë»ö°á°ú ÃÑ 109°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
|
|
|
|
|
|
|
|
|
|
ÀڱⰡ ÁÁ¾ÆÇÏ´Â ±â¾÷À» ¼±ÅÃ, ±× ±â¾÷ÀÇ ºê·£µå ¹× »óÇ°À» ¼±Á¤ÇÏ¿©, STP ÀýÂ÷¿¡ ÀÇÇØ Àü·«À» ºÐ¼®ÇÏ°í, Position MapÀ» ÀÛ¼ºÇØ º¸°í, ±× ³»¿ëÀ» ¼³¸íÇϼ¼¿ä.
(2,800¿ø, 4 Page)
[¸¶ÄÉÆÿø·Ð] ÀڱⰡ ÁÁ¾ÆÇÏ´Â ±â¾÷À» ¼±ÅÃ, ±× ±â¾÷ÀÇ ºê·£µå ¹× »óÇ°À» ¼±Á¤ÇÏ¿©, STP ÀýÂ÷¿¡ ÀÇÇØ Àü·«À» ºÐ¼®ÇÏ°í, Position MapÀ» ÀÛ¼ºÇØ º¸°í, ±× ³»¿ëÀ» ¼³¸íÇϼ¼¿ä.
¥°. ¼·Ð
¥±. º»·Ð
1. ±â¾÷¼Ò°³
2. ±â¾÷¿¬Çõ
3. ÇØ´ç±â¾÷ÀÇ Á¦Ç°¿¡ ´ëÇÑ STP ÀýÂ÷ºÐ¼®
4. Position Map
5. ³ªÀÇ °ßÇØ
¥². °á..
µî·ÏÀÏ: 2020.12.30 | µî·ÏÀÚ: masterbokji
|
|
|
|
|
|
¿Â¶óÀÎ ¸¶ÄÉÆà Àü·« ¼ö¸³Àº ¼¼ºÐÈ(Segmentation), ¸ñÇ¥¼³Á¤(Targeting), Æ÷Áö¼Å´×(Positioning)À¸·Î ½ÃÀ۵ȴÙ. ±¹³»¿¡¼ ¿Â¶óÀÎ ¸¶ÄÉÆÿ¡ ¼º°øÇÑ ±â¾÷ÀÇ
(3,200¿ø, 4 Page)
[e-ºñÁî´Ï½º°³·Ð] ¿Â¶óÀÎ ¸¶ÄÉÆà Àü·« ¼ö¸³Àº ¼¼ºÐÈ(Segmentation), ¸ñÇ¥¼³Á¤(Targeting), Æ÷Áö¼Å´×(Positioning)À¸·Î ½ÃÀ۵ȴÙ. ±¹³»¿¡¼ ¿Â¶óÀÎ ¸¶ÄÉÆÿ¡ ¼º°øÇÑ ±â¾÷ÀÇ »ç·Ê¸¦ 1°¡Áö¸¸ ã¾Æ¼ ¾î¶»°Ô ¸¶ÄÉÆà Àü·«À» Àû¿ëÇßÀ¸¸ç, ¸¶ÄÉÆùͽºÀÎ 4P(Product, Price, Place, Promotion)¿Í ¾î¶»°Ô ¿¬°è½ÃÄ×´ÂÁö¸¦ Á¤¸®ÇÏ¿© ..
µî·ÏÀÏ: 2020.01.22 | µî·ÏÀÚ: bokjihak
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[±â¾÷°æÁ¦ÇÐ °øÅë] ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ(CSR, Corporate Social Responsibility)Àº Åë»óÀûÀ¸·Î ÀÌÀ±Ã¢Ãâ, ±â¾÷À±¸®°æ¿µ, »çȸ°øÇå, »ó»ý°æ¿µ, Áö¼Ó°¡´É°æ
(2,500¿ø, 17 Page)
[±â¾÷°æÁ¦ÇÐ °øÅë] ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ(CSR, Corporate Social Responsibility)Àº Åë»óÀûÀ¸·Î ÀÌÀ±Ã¢Ãâ, ±â¾÷À±¸®°æ¿µ, »çȸ°øÇå, »ó»ý°æ¿µ, Áö¼Ó°¡´É°æ¿µ µî ´Ù¾çÇÑ °³³äÀ» Æ÷°ýÇÑ´Ù. ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ°ú °ü·ÃµÈ ±¹³»¿Ü ¸ð¹ü»ç·Ê(best practice)¸¦ 5°³ ÀÌ»ó Á¶»çÇÏ°í, °¢ »ç·ÊµéÀÌ ÇØ´ç ±â¾÷ÀÇ ÀÌÀ±¿¡ ¾î¶² ¿µÇâÀ» ¹ÌÃÆ..
µî·ÏÀÏ: 2016.04.04 | µî·ÏÀÚ: sosoksa
|
|
|
|
|
|
|
|
|
|
|
|
|
1
2
3
4
5
6
7
8
9
10
|
|
|
|
|
|
|
|
|