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°Ë»ö°á°ú ÃÑ 319°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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À¯´ÏŬ·Î ±â¾÷Àü·«ºÐ¼®
(1,000¿ø, 27 Page)
¥°. ¼·Ð
1. À¯´ÏŬ·Î ºê·£µå ¼±Á¤¹è°æ
¥±. º»·Ð
1. SPA¶õ?
(1) SPAÀÇ Á¤ÀÇ ¹× ź»ý¹è°æ
(2) SPAÀÇ Æ¯Â¡
2. À¯´ÏŬ·Î ±â¾÷°³¿ä ¹× ÇöȲºÐ¼®
(1) À¯´ÏŬ·Î ±â¾÷¼Ò°³¿Í ¿¬Çõ
(2) À¯´ÏŬ·Î Çѱ¹½ÃÀåÇöȲ
3. À¯´ÏŬ·Î ºê·£µåºÐ¼®
(1) À¯´ÏŬ·Î 5 force model ºÐ¼®
(2) À¯´ÏŬ·Î SWOTºÐ¼®
(3) °æÀï»ç¿Í ºñ±³ºÐ..
µî·ÏÀÏ: 2017.07.31 | µî·ÏÀÚ: nirvana9876
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MCM ÇØ¿ÜÁøÃâ STPÀü·« ¼³Á¤°ú MCM ÇØ¿ÜÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·« ±âȹ¾È
(1,000¿ø, 17 Page)
1. MCM ±â¾÷ºÐ¼®
(1) MCM ºê·£µå°³¿ä
(2) MCM SWOTºÐ¼®
1) °Á¡ (Strength)
2) ¾àÁ¡ (Weakness)
3) ±âȸ (Opportunity)
4) À§Çù (Threat)
2. MCM ÇØ¿ÜÁøÃâ»óȲ°ú ±â¾÷¸ñÇ¥
(1) È«ÄáÁøÃâ»óȲ
(2) Áß±¹ÁøÃâ»óȲ
(3) ±¸Ã¼ÀûÀÎ ÇØ¿ÜÁøÃâ¸ñÇ¥
3. MCM ÇØ¿ÜÁøÃâ STPÀü·« ¼³Á¤
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ..
µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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GS25 ¸¶ÄÉÆÃÀü·« »ç·Ê¿¬±¸(GS25 SWOTºÐ¼®, STPºÐ¼®, 4PÀü·«)
(1,000¿ø, 19 Page)
1. GS25 ±â¾÷ºÐ¼®°ú Çٽɿª·®ºÐ¼®
2. ÆíÀÇÁ¡ ½ÃÀå»óȲºÐ¼®
3. GS25ÀÇ ¼º°ø¿äÀÎ
4. GS25 SWOTºÐ¼®
5. GS25 STPºÐ¼®
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ¸ñÇ¥½ÃÀå¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
6. GS25 ¸¶ÄÉÆùͽº 4PÀü·«
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Plac..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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¿¡¹ö·£µå ¸¶ÄÉÆÃÀü·« ºÐ¼®(¿¡¹ö·£µåÀÇ SWOT ºÐ¼®, ¿¡¹ö·£µå STP ºÐ¼®)
(1,000¿ø, 22 Page)
1. ¿¡¹ö·£µå ±â¾÷°³¿ä
(1) ¿¡¹ö·£µå ±â¾÷¼±Á¤¹è°æ
(2) ¿¡¹ö·£µå ±â¾÷¼Ò°³
(3) °æÀï»çºÐ¼®
1) ·Ôµ¥¿ùµå
2) ¼¿ï·£µå
2. ¿¡¹ö·£µå ¸¶ÄÉÆÃÀü·« ºÐ¼®
(1) ¿¡¹ö·£µåÀÇ SWOT ºÐ¼®
°¡. °Á¡(strength)³ª. ¾àÁ¡(weakness)
´Ù. ±âȸ(Opportunity)
¶ó. À§Çù(threat)
(2) ¿¡¹ö·£µå STP ºÐ¼®
°¡. ½ÃÀå¼¼ºÐÈ (Segment..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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bmw ¸¶ÄÉÆà Àü·«ºÐ¼®(SWOTºÐ¼®, STPÀü·«, 4PÀü·«)
(1,000¿ø, 8 Page)
1. ȸ»ç¼Ò°³.
1) ¿¬Çõ
2) ºê·£µå
3) Á¦Ç°¶óÀÎ
2. ÀÚµ¿Â÷ »ê¾÷±¸Á¶ºÐ¼®
1) °æÀï»ç
(1) º¥Ã÷
(2) ¾Æ¿ìµð
(3) Æø½º¹Ù°Õ
2) ÁÖ¿ä Ÿ°Ù
3. ¸¶ÄÉÆà Àü·«ºÐ¼®
1) SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
2) STPÀü·«
(1) ¼¼ºÐÈ ( Segmentation..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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¾Æ¸®µû¿ò ¸¶ÄÉÆÃÀü·« ¹× SWOT ºÐ¼®°ú STPÀü·«
(1,000¿ø, 35 Page)
¥°. ¾Æ¸®µû¿ò ±â¾÷ºÐ¼®
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¥±. ¾Æ¸®µû¿ò üÀÎÁ¡ ¹æ¹®
¨ç °¡¸ÍÁ¡ ¿ÜºÎ»çÁø ¹× ³»ºÎ»çÁø
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¥².¾÷°è1À§ ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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