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°Ë»ö°á°ú ÃÑ 927°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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CJ LION ½ÅÁ¦Ç°°³¹ß ¸¶ÄÉÆñâȹ¼
(1,000¿ø, 23 Page)
¥°. ¼·Ð
1. º¸°í¼ ÀÛ¼º¹è°æ
¥±. º»·Ð
1. ½ÅÁ¦Ç°°³¹ß ¾ÆÀ̵ð¾î µµÃâ
2. ½ÅÁ¦Ç° ¾ÆÀ̵ð¾î
3. Á¦Ç° ÄÁ¼Á°³¹ß
4. ¼¼Å¹¼¼Á¦ ½ÃÀåºÐ¼®
5. ±â¾÷¼Ò°³ ¹× Á¦Ç°¼Ò°³
6. CJ lion SWOTºÐ¼®
-°Á¡(strength)
-¾àÁ¡(Weakness)
-±âȸ(Opportunity)
-À§Çù(threat)
7. CJ ¶óÀÌ¿Â STP Àü·«Á¦¾È
-Segmentation
-Targeting
..
µî·ÏÀÏ: 2017.08.28 | µî·ÏÀÚ: nirvana9876
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ÈÀå¿ëÇ° »ì±Õ±â °³¹ß¾÷ü â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 22 Page)
¥°. »ç¾÷°³¿ä
1-1 ±â¾÷¼Ò°³
∙ȸ»ç¸í
∙±â¾÷ºñÀü
∙±â¾÷À̳ä
1-2 »ç¾÷ÃßÁø¹è°æ
1-3 »ç¾÷ºÐ¾ß
¥±. »ç¾÷ÀÇ ½ÃÀ强ºÐ¼®
2-1 ½ÃÀ嵿ÇâºÐ¼®
2-2 3C ºÐ¼®
∙°í°´ ºÐ¼®
∙ÀÚ»çÁ¦Ç° ºÐ¼®
∙°æÀï»ç ºÐ¼®
-HEBA ¸ÞÀÌÅ©¾÷ ºê·¯½¬ »ì±Õ °ÇÁ¶±â
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2-3 SWOT ºÐ¼®
&..
µî·ÏÀÏ: 2017.08.07 | µî·ÏÀÚ: nirvana9876
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Áß°íÇ°°Å·¡ Ä«Æä â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 18 Page)
1. »ç¾÷°³¿ä
(1) »ç¾÷ÃßÁø¹è°æ
(2) â¾÷ÀηÂ
(3) »ç¾÷Ư¼º
2. »ç¾÷¼Ò°³
(1) â¾÷ȸ»ç°³¿ä
(2) ÀÌ¿ë¹æ¹ý
3. »ç¾÷ÀÇ ¼Ó¼º
(1) ¿Â¶óÀΰú ¿ÀÇÁ¶óÀθ¶ÄÏ µ¿½Ã¿î¿µ
(2) ÀÎÅ׸®¾îÀü·«
(3) ¸Þ´ºÀü·«
(4) ÇÊ¿ä¼³ºñ
4. ¿¹»ó¼ö¿äºÐ¼®
(1) ¼³¹®Áö
(2) ¼ö¿äºÐ¼® ¹× °á·Ð
5. »ç¾÷ȯ°æºÐ¼®
(1) PoterÀÇ 5 Forces mod..
µî·ÏÀÏ: 2017.08.06 | µî·ÏÀÚ: nirvana9876
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ÀÚÀü°Å¿ëÇ° Á¦ÀÛ ¹× ÆǸž÷ü â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 15 Page)
1. ¼·Ð
1.1 ÀÚÀü°Å½ÃÀå ÇöȲºÐ¼®
1.2 »ç¾÷ÃßÁø¹è°æ
2. º»·Ð
2.1 ½ÃÀå±Ô¸ð ºÐ¼®
2.2 Ÿ°Ù¼±Á¤
2.3 »ç¾÷ÀÇ Çٽɰ¡Ä¡
2.4 »ç¾÷¾ÆÀÌÅÛÀÇ ÀåÁ¡
2.5 »ç¾÷¾ÆÀÌÅÛ »ç¿ë¹æ¹ý
2.6 SWOT ºÐ¼®
2.7 »ç¾÷ ¼öÀͱ¸Á¶¿Í À繫ºÐ¼®
2.8 ¸¶ÄÉÆà Àü·«¹æ¾È
(1) ´Ü±â ¸¶ÄÉÆÃÀü·«
(2) Á߱⠸¶ÄÉÆÃÀü·«
(3) Àå±â ¸¶ÄÉÆÃÀü·«
3. ..
µî·ÏÀÏ: 2017.08.06 | µî·ÏÀÚ: nirvana9876
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À¯±â³ó½ÄÇ° ä½Ä ·¹½ºÅä¶û â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 15 Page)
1. â¾÷ȸ»ç°³¿ä
(1) »ç¾÷¸í
(2) â¾÷µ¿±â
(3) â¾÷¸ñÀû
(4) â¾÷±â¾÷°³¿ä
(5) »ç¾÷¹Ì¼Ç°ú ºñÀü
2. ½ÃÀå»óȲºÐ¼®
(1) ½ÃÀåÇöȲ
(2) ¸ñǥŸ°Ù
(3) °æÀïÀںм®
3. ¸¶ÄÉÆÃÀü·« ±âȹ
(1) SWOTºÐ¼®
(2) STPÀü·« ±âȹ
(3) ¸¶ÄÉÆà 4PÀü·« ±âȹ
4. »ç¾÷¿î¿µÀü·«
(1) ÀÔÁö¼±Á¤Àü·«
(2) ½Ã¼³ÅõÀÚ°èȹ
(3) Á¶Á÷..
µî·ÏÀÏ: 2017.08.06 | µî·ÏÀÚ: nirvana9876
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Å»¸ð¹æÁöÁ¦Ç° °³¹ß¾÷ü »ç¾÷°èȹ¼
(1,000¿ø, 22 Page)
¥°. »ç¾÷°³¿ä
¥±. Å»¸ð¿¹¹æÁ¦Ç° ½ÃÀ嵿Çâ
1. ¹ß¸ðÁ¦ ½ÃÀå»óȲºÐ¼®
2. ¹ß¸ð ¹× Å»¸ð ¿µ¾çÁ¦ °ü·Ã ½ÃÀ嵿Çâ
¥². °æÀïÀÚ ºÐ¼®
¥³. SWOT ºÐ¼®
1. °Á¡
2. ¾àÁ¡
3. ±âȸ
4. À§Çù
¥´. ¸¶ÄÉÆùͽº 4P Àü·«ºÐ¼®
1. Á¦Ç°¼±Á¤ (Product)
2. °¡°Ý°áÁ¤ (Price)
3. À¯ÅëÀü·« (Place)
4. ÃËÁøÀü·« (Promotion)
..
µî·ÏÀÏ: 2017.08.04 | µî·ÏÀÚ: nirvana9876
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´« ¸ÞÀÌÅ©¾÷ Á¦Ç°°³¹ß â¾÷ ¹× »ç¾÷°èȹ¼
(1,000¿ø, 17 Page)
¥°.»ç¾÷ °³¿ä ¹× ¾ÆÀÌÅÛ ¼Ò°³
(1) »ç¾÷¼±Á¤ µ¿±â
(2) ¾ÆÀÌÅÛ ¼Ò°³
¥±.½ÃÀ强 ºÐ¼®
(1) °í°´ ºÐ¼®
(2) ´« ÈÀåÇ° ½ÃÀå ÇöȲ
¥².±â¼ú¼º ºÐ¼®
(1) Eye Makeup Á¦Ç°ÀÇ ±Ô°ÝÈ ÇÊ¿ä
(2) Á¦Ç° ±Ô°ÝÈ ½Ã °ÇÑ ³»±¸¼º ÇÊ¿ä
(3) Ä¿ÅÍÄ® ±â¼ú µµÀÔ
(4) °¡º¿î ¹«°ÔÀÇ Çʿ伺
(5) ¼¼·ÃµÈ µðÀÚÀÎ
¥¤.¸¶ÄÉÆà ..
µî·ÏÀÏ: 2017.08.03 | µî·ÏÀÚ: nirvana9876
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³²¼ºÈÀåÇ° Àü¹®Á¡ â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 18 Page)
1. »ç¾÷°³¿ä
1-1. â¾÷¾ÆÀÌÅÛ ¼±Á¤¹è°æ
1-2. »ç¾÷°³¿ä
1-3. »ç¾÷¹æÇâ
2. ½ÃÀåºÐ¼®
2-1 ½ÃÀå±Ô¸ð ¹× ÇâÈÄÀü¸Á
¨ç ¼ÒºñÀںм®
¨è °æÀï»çºÐ¼®
¨é SWOTºÐ¼®
2-2 »ç¾÷°æÀï·Â
2-3. »ç¾÷Ÿ´ç¼ººÐ¼®°ú ¸¶ÄÉÆÃÀü·«
¨ç Á¦Ç°ÀÇ Æ¯¼º ¹× °æÀï·Â, °¡°Ý°æÀï·Â, ´ëü»ç¾÷ ÃâÇö °¡´É¼º µî
¨è Ãʱâ½ÃÀå ÁøÀÔÀü·«
¨é ¸¶ÄÉÆà ..
µî·ÏÀÏ: 2017.08.03 | µî·ÏÀÚ: nirvana9876
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±¸°°ü¸®Á¦Ç° â¾÷¼³°è »ç¾÷°èȹ¼
(1,000¿ø, 9 Page)
1. Á¦Ç° ¾ÆÀ̵ð¾î µµÃâ°úÁ¤
2. »ç¾÷¼³¸í°ú Çʿ伺
3. Á¦Ç°¼Ò°³
4. »ý»ê¹æ½Ä
- ODM(Original Developing Manufacturing)
5. ¸¶ÄÉÆÃÀü·«
1) ½ÃÀåºÐ¼®
2) SWOT ºÐ¼®
3) 4P Àü·«
6. °æÁ¦¼º ºÐ¼®
1) Ãʱâ â¾÷ÀÚ±Ý Á¶´Þ °èȹ
2) ¼Ò¿äÀÚ±Ý Á¶´Þ °èȹ
3) ÃßÁ¤ ¼ÕÀÍ°è»ê¼
4) ¼øÇö°¡¹ý(NPV)¿¡ ÀÇÇÑ °æÁ¦¼º ..
µî·ÏÀÏ: 2017.07.31 | µî·ÏÀÚ: nirvana9876
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ÀÌÄÉ¾Æ IKEA Á¦Ç°Æ¯¼º ¹× IKEA ¸¶ÄÉÆÃÀü·« º¸°í¼
(1,000¿ø, 14 Page)
¥°. ¼·Ð
¥±. º»·Ð
1. ÀÌÄÉ¾Æ IKEA ±â¾÷¼Ò°³
2. ÀÌÄÉ¾Æ IKEA Á¦Ç° Ư¼º
3. ÀÌÄÉ¾Æ IKEAÀÇ ÁÖ¿ä ¸¶ÄÉÆà Àü·«
©ç Á¦Ç° Ãø¸é¿¡¼ÀÇ ¸¶ÄÉÆà Àü·«
©è ¸ÅÀå ¹× Á¶¸³, ¹è¼Û ¼ºñ½º Á¦°ø
©é ±¤°í¸¦ ÅëÇÑ ÀνÄÀüȯ Àü·«
©ê ÇöÁöÈ Àü·« - À¯·´ / ¹Ì±¹ / ¾Æ½Ã¾Æ¸¦ Áß½ÉÀ¸·Î
¨ç À¯·´
¨è ¹Ì±¹½ÃÀå ÇöÁöÈ Àü·«
¨é ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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