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°Ë»ö°á°ú ÃÑ 1365°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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¾Æ¿ô¹é ½ºÅ×ÀÌÅ©ÇϿ콺 ¼º°ø¿äÀΰú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 27 Page)
1. ±¹³» Æйи® ·¹½ºÅä¶û ½ÃÀå ÇöȲ
2. OUTBACK STEAK HOUSE
3. SWOT ºÐ¼®
4. 4P ºÐ¼®
5. STP ºÐ¼®
6. Marketing Àü·«
7. °æÀï»ç ºÐ¼®
8. ¼º°ø¿äÀÎ
9. ¼ºÀåÀü·«
10. ³ª¾Æ°¡¾ß ÇÒ ¹æÇâ
µî·ÏÀÏ: 2010.04.14 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(500¿ø, 18 Page)
1. Products ¡¦¡¦¡¦¡¦
(1) Premium Coffee µµÀÔ
2. Promotion ¡¦¡¦¡¦¡¦
(1) Á¦ÈÞ¸¶ÄÉÆÃ
(2) CSR¸¶ÄÉÆÃ
3. Place ¡¦¡¦¡¦¡¦¡¦¡¦¡¦¡¦
(1) Áö¿ªÈ(Localization)
(2) »ó±ÇÀÇ È°¼ºÈ(Starbucks Effects)
4. Price ¡¦¡¦¡¦¡¦¡¦¡¦
(1) Premium Coffee °¡°ÝÀÇ Index Á¦½Ã
(2) Latte Index °³³ä µµÀÔ
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 19 Page)
1. ȸ»ç¼Ò°³ 1
2. SWOT ºÐ¼® 3
(1) ¿ÜºÎȯ°æºÐ¼® 5
(2) ³»ºÎȯ°æºÐ¼® 6
3. SegmentationTargetingPositioning ºÐ¼® 9
1) ½ÃÀå¼¼ºÐÈ(Segmentation) 9
2) Ç¥Àû½ÃÀå¼±Á¤(Targeting) 10
3) Æ÷Áö¼Å´×(Positioning) 10
4. Marketing Mix Àü·« 11
1) Product 11
2) Price 12
3) Place 12
4) Promotion 1..
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 16 Page)
1. ¹®Á¦Á¦±â
2. ¸¶ÄÉÆúм®
SWOT ºÐ¼®
4 P ºÐ¼®
3. ´ë¾ÈÀÇ Á¦½Ã ¹× Æò°¡
4. ´ë¾È ¼±ÅÃ
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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º£½ºÅ²¶óºó½º ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 28 Page)
1. ¼·Ð
2. º»·Ð
±â¾÷¼±Á¤ ÀÌÀ¯ & ¼Ò°³
½ÃÀåºÐ¼® – °æÀï»ç ¸¶ÄÉÆùͽº, SWOTºÐ¼®
¼ÒºñÀÚ ÀÇ»ç°áÁ¤ °úÁ¤¿¡ µû¸¥ ¸¶ÄÉÆà ºÐ¼®
CREATIVE Àü·«
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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¹Ù¸®½ºÅ¸ Á÷¾÷ÇöȲ ¹× Á÷¾÷ºÐ¼®
(500¿ø, 23 Page)
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¥³. ¹Ù¸®½ºÅ¸ Á÷¹« ±â¼ú¼¿Í Á÷¹« ¸í¼¼¼
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µî·ÏÀÏ: 2010.04.12 | µî·ÏÀÚ: nirvana9876
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¸ÖƼÇ÷¢½º ¿µÈ°ü ¸Þ°¡¹Ú½ºÀÇ ¸¶ÄÉÆÃÀü·«°ú ¼º°ø»ç·Ê
(500¿ø, 16 Page)
1. »ç¾÷°³¿ä
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2. ȯ°æºÐ¼®
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3. SWOT ºÐ¼®
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4. S-T-P Àü·«
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µî·ÏÀÏ: 2010.04.12 | µî·ÏÀÚ: nirvana9876
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