|
|
HOME |
|
°Ë»ö°á°ú |
|
|
|
|
°Ë»ö°á°ú ÃÑ 2007°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
|
|
â¿ø LG¼¼ÀÌÄ¿½º ³ó±¸´ÜÀÇ ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆûç·Ê
(500¿ø, 11 Page)
1. ±¸´Ü¼Ò°³
2. Áö±Ý±îÁöÀÇ LG¼¼ÀÌÄ¿½º 1(¿ÜºÎÀû)
3. Áö±Ý±îÁöÀÇ LG¼¼ÀÌÄ¿½º 2(³»ºÎÀû)
4. LG¼¼ÀÌÄ¿½º ³ó±¸´ÜÀÇ Æ÷Áö¼ÇºÐ¼®
5. S.W.O.T ºÐ¼®
6. Áö±Ý±îÁö LG¼¼ÀÌÄ¿½º¿¡ ´ëÇÑ ºÐ¼®°á°ú
7. LGÀÇ ½ºÆ÷Ã÷ ÆÀ¿¡¼ â¿øÀÇ Áö¿ª½ºÆ÷Ã÷ ClubÀ¸·ÎÀÇ º¯½Å
8. ¸¶ÄÉÆà Àü·« ¼¼ºÎÀû ½ÇÇà¹æ¾È
µî·ÏÀÏ: 2010.04.15 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
|
|
|
|
|
|
|
|
½ÎÀÌ¿ùµåÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 21 Page)
¿ª»ç(´ëÇ¥ ¾÷Àû)
µîÀå¹è°æ
SWOT ºÐ¼®
4P ºÐ¼®
4T¹Í½º
°æÀï»ç ºÐ¼®
Â÷º°È µÈ ¼ºñ½º ¹× ¸¶ÄÉÆÃ
½ÎÀÌ¿ùµåÀÇ ¹®Á¦Á¡ ¹× ÇØ°á ¹æ¾È
Â÷¼¼´ë ȨÆäÀÌÁö Ȩ 2
ÇØ ¿Ü Áø Ãâ
»õ·Î¿î ¾ÆÀ̵ð¾î
µî·ÏÀÏ: 2010.04.14 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(500¿ø, 18 Page)
1. Products ¡¦¡¦¡¦¡¦
(1) Premium Coffee µµÀÔ
2. Promotion ¡¦¡¦¡¦¡¦
(1) Á¦ÈÞ¸¶ÄÉÆÃ
(2) CSR¸¶ÄÉÆÃ
3. Place ¡¦¡¦¡¦¡¦¡¦¡¦¡¦¡¦
(1) Áö¿ªÈ(Localization)
(2) »ó±ÇÀÇ È°¼ºÈ(Starbucks Effects)
4. Price ¡¦¡¦¡¦¡¦¡¦¡¦
(1) Premium Coffee °¡°ÝÀÇ Index Á¦½Ã
(2) Latte Index °³³ä µµÀÔ
ºÎ..
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 19 Page)
1. ȸ»ç¼Ò°³ 1
2. SWOT ºÐ¼® 3
(1) ¿ÜºÎȯ°æºÐ¼® 5
(2) ³»ºÎȯ°æºÐ¼® 6
3. SegmentationTargetingPositioning ºÐ¼® 9
1) ½ÃÀå¼¼ºÐÈ(Segmentation) 9
2) Ç¥Àû½ÃÀå¼±Á¤(Targeting) 10
3) Æ÷Áö¼Å´×(Positioning) 10
4. Marketing Mix Àü·« 11
1) Product 11
2) Price 12
3) Place 12
4) Promotion 1..
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
|
|
|
|
½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 16 Page)
1. ¹®Á¦Á¦±â
2. ¸¶ÄÉÆúм®
SWOT ºÐ¼®
4 P ºÐ¼®
3. ´ë¾ÈÀÇ Á¦½Ã ¹× Æò°¡
4. ´ë¾È ¼±ÅÃ
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
ºñÀüÇâÀå±â¼öÀÇ ÇöȲ°ú ¹®Á¦Á¡ ¹× ¼Ûȯ´ëÃ¥ ¹× ÀαǺ¸È£¹æ¾È
(500¿ø, 20 Page)
¥°. µé¾î°¡´Â ¸»
¥±. ºñÀüÇâ Àå±â¼öÀÇ °³³ä ¹× ¹üÀ§
¥². ºñÀüÇâ Àå±â¼ö¿¡ ´ëÇÑ ÅëÁ¦
¥¡. ¹ý·üÀû ÅëÁ¦
¥¢. »çȸÀû․Á¦µµÀû ÅëÁ¦
¥£. ÀÏ»ó»ýÈ°¿¡¼ÀÇ ÅëÁ¦
¥³. ºñÀüÇâ Àå±â¼öµéÀÇ ÀúÇ×°ú »çȸÇÐÀû ÀǹÌ
¥´. ÀαÇ
¥¡. ÀαÇÀ̶õ ¹«¾ùÀΰ¡
(1)ÀαÇÀÇ Á¤ÀÇ
(2)ÀαÇÀÇ È¹µæ°úÁ¤
(3)ÀαÇÀÌ Áö´Ï´Â Ư¼º
(4..
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
|
|
|
111
112
113
114
115
116
117
118
119
120
|
|
|
|
|
|
|
|
|