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°Ë»ö°á°ú ÃÑ 2007°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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IMC ±¤°íÀü·«»ç·Ê- ³ª¶Ñ·ç¿Í º£½ºÅ²¶óºó½º ºñ±³ºÐ¼®
(500¿ø, 18 Page)
1. Marketing Communication Mix
2. Communication Process¿¡ ´ëÇÑ °³°ü
3. ¸¶ÄÉÆà Ŀ¹Â´ÏÄÉÀÌ¼Ç È°¿ë »ç·Ê
1) ±¤°íºÐ¼®
2) ±¤°íÄÁ¼Á ºÐ¼®
3) ¸ÅüÀü·« ºñ±³
1) 4P
2) ÀÎÀûÆǸÅ
3) PR
<±¤°í¿Í IMC µµ±¸ÀÇ ¿¬°ü¼º ±×¸®°í ¹®Á¦Á¡>
1) ¹è½ºÅ²¶óºó½º
2) ³ª¶Ñ·ç
<°á ·Ð>
1) Well-being c..
µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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CJ º£ÀÌÄ¿¸® ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(500¿ø, 36 Page)
1. ¢ßCJ º£ÀÌÄ¿¸® BUÀÇ ¼Ò°³ ............................ 2
2. ±â¾÷ÀÚ¿ø ºÐ¼® ....................... 3
3. °Á¡ ¹× ¾àÁ¡ ............................. 6
4. ÁÖ¿ä ¸¶ÄÉÆà Àü·«ÀÇ ±Ùº»ÀûÀÎ ¹æÇâ ................. 8
5. ½ÃÀåºÐ¼® ............................... 9
6. ½ÃÀåÀÇ ¼¼ºÐÈ ................. 14
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µî·ÏÀÏ: 2010.04.06 | µî·ÏÀÚ: nirvana9876
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010 ÅëÇÕÁ¦µµÀÇ ¹®Á¦Á¡°ú Àü¸Á ¹× ÇâÈÄ SKÅÚ·¹ÄÞÀÇ ´ëÀÀ¸¶ÄÉÆÃÀü·«
(500¿ø, 28 Page)
I. ȯ°æ ºÐ¼®
1) External/Internal Analysis
2) What¡¯s the Point?
II. Analysis model
1) SWOT Analysis
2) BCG MATRIX
3) ¸¶ÄÉÆà ¹®Á¦Á¡ Á¦½Ã
III. S.T.P
1) Segmentation
2) Targeting
3) Positioning
IV. 4P MIX
1) Product
2) Promotion
3) Place
4) Price
V. Conclusion
¸¶ÄÉÆà ½ÇÇà ..
µî·ÏÀÏ: 2010.04.05 | µî·ÏÀÚ: nirvana9876
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