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°Ë»ö°á°ú ÃÑ 5791°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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Çö´ë»çȸÀÇ ±Þ¼ÓÇÑ º¯È, ÃÊÈ¥¿¬·ÉÀÇ »ó½Â°ú ÀÌÈ¥, ÀçÈ¥, ±×·Î ÆÄ»ýµÇ´Â ÇѺθð°¡Á·. ºñÇàû¼Ò³âÀÇ ´ëµÎ. ¾ËÄڿðú Çдë, ³ëÀΰú ¾Æµ¿, ºó°ï, ÀÔ¾ç ¿ÜµÕÀÌ °¡Á·
(10,000¿ø, 6 Page)
[°¡Á·º¹Áö·Ð] Çö´ë»çȸÀÇ ±Þ¼ÓÇÑ º¯È, ÃÊÈ¥¿¬·ÉÀÇ »ó½Â°ú ÀÌÈ¥, ÀçÈ¥, ±×·Î ÆÄ»ýµÇ´Â ÇѺθð°¡Á·. ºñÇàû¼Ò³âÀÇ ´ëµÎ. ¾ËÄڿðú Çдë, ³ëÀΰú ¾Æµ¿, ºó°ï, ÀÔ¾ç ¿ÜµÕÀÌ °¡Á·¿¡ À̸£±â±îÁö ´Ù¾çÇÑ °¡Á·±¸¼ºÀÇ Æ¯Â¡ÀÌ ³ªÅ¸³ª°í ´õ ³ª¾Æ°¡ »ç°í °üÁ¡ µî °¡Ä¡°üÀÇ º¯È¿¡ µû¸¥ °¡Á·ÀÇ ±â´É°ú ¿ªÇÒµµ Å©°Ô ´Þ¶óÁö°í ÀÖ´Ù. ÀÌ°°..
µî·ÏÀÏ: 2012.11.11 | µî·ÏÀÚ: parkyoungbok
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½ÃÀå¼¼ºÐÈ¿Í Ç¥Àû½ÃÀå¼±Á¤ ¹× Æ÷Áö¼Å´×°ú STP»ç·ÊºÐ¼®
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1. ½ÃÀå¼¼ºÐÈ(Segmentation)
2. Ç¥Àû½ÃÀå ¼±Á¤(Targeting)
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3. Æ÷Áö¼Å´×(Positioning)
4. ÀÚ¶óÀÇ(ZARA)ÀÇ STP »ç·Ê
5. Áßµ¿½ÃÀå¿¡¼ ·Î¸¸¼ÕÀÇ Æ÷Áö¼Ç´× Àü·«
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µî·ÏÀÏ: 2012.11.04 | µî·ÏÀÚ: idosk
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ź¼Ò¹èÃâ±Ç °Å·¡Á¦µµÀÇ °³³ä°ú Ư¡ ¹× ±âÈĺ¯ÈÇù¾àÀÇ ´ëÀÀ°ú »ç·ÊºÐ¼®
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1. ź¼Ò¹èÃâ±ÇÀÇ ¹è°æ
(1) ½É°¢ÇØÁö´Â Áö±¸È¯°æ¹®Á¦
(2) Áö±¸ ¿Â³È¿Í ÇÇÇØ
2. UN ±âÈĺ¯ÈÇù¾à(Framework Convention on Climate Change)°ú ±³ÅäÀÇÁ¤¼
3. ź¼Ò¹èÃâ±Ç°Å·¡ Á¦µµ
4. ¿ì¸®³ª¶ó ÇöȲ
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µî·ÏÀÏ: 2012.11.04 | µî·ÏÀÚ: idosk
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û¼Ò³â ÀÚ¿øºÀ»çÈ°µ¿ÀÇ °úÁ¦¿Í È°¼ºÈ ¹æ¾È
(4,000¿ø, 4 Page)
[ÀÚ¿øºÀ»ç·Ð] û¼Ò³â ÀÚ¿øºÀ»çÈ°µ¿ÀÇ °úÁ¦¿Í È°¼ºÈ ¹æ¾È
- Ãֱ٠û¼Ò³â ¹®Á¦°¡ ½É°¢ÇÏ°í Àִµ¥ ±× ´ë¾ÈÀ¸·Î¼ û¼Ò³â ÀÚ¿øºÀ»ç È°µ¿ÀÌ ÇÊ¿äÇÏ´Ù. µû¶ó¼ ¿ì¸®³ª¶óÀÇ Ã»¼Ò³â ÀÚ¿øºÀ»ç È°µ¿ÀÇ °úÁ¦¿Í °³¼± ¹× È°¼ºÈ¹æ¾È¿¡ ´ëÇؼ ¾Ë¾Æº¸ÀÚ.
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µî·ÏÀÏ: 2012.11.02 | µî·ÏÀÚ: parkyoungbok
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