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°Ë»ö°á°ú ÃÑ 1009°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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½ºÅ¸¹÷½º ±â¾÷ºÐ¼®°ú SWOTºÐ¼® ¹× ½ºÅ¸¹÷½º Â÷º°ÈÀü·«
(1,000¿ø, 19 Page)
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1. ½ºÅ¸¹÷½º ±â¾÷¼±Á¤¹è°æ
2. ½ºÅ¸¹÷½º ¼Ò°³
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1. ½ºÅ¸¹÷½º ±â¾÷¹Ì¼Ç°ú »ç¸í
1) ¹Ì¼Ç
2) »ç¸í
2. ½ºÅ¸¹÷½º SWOT ºÐ¼®
1) Strengths
2) Weeknesses
3) Opportunity
4) Threat
3. ½ºÅ¸¹÷½ºÀÇ Â÷º°È Àü·«
1) Á¦3ÀÇ °ø°£
2) ÃÖ°í Ç°ÁúÀÇ Ä¿ÇÇ
3) Ä£¹ÐÇÑ ¼ºñ½º
4) ½ºÅ¸¹÷½º¸¸ÀÇ ºÐÀ§±â
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µî·ÏÀÏ: 2017.08.04 | µî·ÏÀÚ: nirvana9876
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¼öÁ¦ÆĽºÅ¸ Àü¹®Á¡ â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 29 Page)
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1. ½ÃÀ嵿ÇâºÐ¼®
2. ¼öÁ¦ÆĽºÅ¸ ·¹½ºÅä¶û »ç¾÷¼±Á¤¹è°æ
3. »ç¾÷ÄÁ¼Á
4. »óÈ£¸í
5. ÀÎÅ׸®¾î
6. ¸Þ´º ¼³¸í
7. ¸é
8. ½ºÆÄ°ÔƼ ¼Ò½ºÀÇ Á¾·ù
9. ÅäÇÎ
10. À½·á
11. ÁÖ¹®¹æ¹ý
12. ¼ºñ½º ¹æ¹ý
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2. Á¢±Ù¼ººÐ¼®
3. À¯µ¿Àα¸ºÐ¼®
4. ÁÖº¯Àα¸ºÐ¼®
5. ½ÃÀ强 ºÐ¼®
6. ½ÃÀå±Ô¸ð°ú ..
µî·ÏÀÏ: 2017.08.04 | µî·ÏÀÚ: nirvana9876
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µðÀúƮīÆä(Ÿ¸£Æ®Àü¹®Á¡) â¾÷ »ç¾÷°èȹ¼
(1,000¿ø, 13 Page)
1.»ç¾÷ ¾ÆÀÌÅÛ ¼Ò°³
Ÿ¸£Æ®(Tarte)¶õ?
2.»ç¾÷µ¿±â¿Í ¾ÆÀÌÅÛ, ÀÔÁö¼±Á¤
3. Àڱݰèȹ
3-1)ÀÚ±ÝÀÇ ¿¹»ó ºñ¿ë
3-2)ÀÚ±ÝÀÇ Á¶´Þ¹æ¹ý
4.»ý»ê(¼ºñ½º) °èȹ
5.¸ÅÃâä±Ç
1)ÆǸŰèȹ
2)°æºñÁýÇà°èȹ
3)ÀÌÀÍ°èȹ
6. »ç¾÷ÃßÁø ÀÏÁ¤°èȹ
(1) ÀÔÁö¼±Á¤ ¹× Àåºñ±¸ÀÔ
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µî·ÏÀÏ: 2017.08.04 | µî·ÏÀÚ: nirvana9876
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±ÝȣŸÀÌ¾î ½ºÆ÷Ã÷¸¶ÄÉÆà »ç·Ê ¹× ±ÝȣŸÀÌ¾î ½ºÆ÷Ã÷¸¶ÄÉÆà Àü·«ºÐ¼®
(1,000¿ø, 23 Page)
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1. ±ÝȣŸÀÌ¾î ±â¾÷¼±Á¤¹è°æ
2. ±ÝȣŸÀÌ¾î ±â¾÷¼Ò°³ ¹× ¿¬Çõ
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3. ½ºÆ÷Ã÷¸¶ÄÉÆÃÀÇ Á¤ÀÇ
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1. ±ÝȣŸÀÌ¾î ½ºÆ÷Ã÷¸¶ÄÉÆÃ
1) Ã౸ ¸¶ÄÉÆà »ç·Ê
2) ¸ðÅÍ ½ºÆ÷Ã÷¸¶ÄÉÆà »ç·Ê
3) NBA ½ºÆ÷Ã÷ ¸¶ÄÉÆà »ç·Ê
2. ¸¶ÄÉÆà ȿ°ú
1) ±ÝȣŸÀÌ¾î ½ºÆ÷Ã÷..
µî·ÏÀÏ: 2017.08.02 | µî·ÏÀÚ: nirvana9876
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Çѱ¹Å¸À̾î¿Í ±ÝȣŸÀ̾î Áß±¹ÁøÃâ ¸¶ÄÉÆÃÀü·« ºñ±³ºÐ¼®
(1,000¿ø, 21 Page)
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1. °æÀïÀü·« Á¤ÀÇ¿Í À¯Çü
2. ÁÖÁ¦¼±Á¤¹è°æ
3. ŸÀÌ¾î »ê¾÷
1) »ê¾÷ ºÐ¼®
2) ¸¶ÀÌŬÆ÷ÅÍ 5¿äÀÎ ¸ðÇü
¥±. Çѱ¹Å¸À̾î
1. Çѱ¹Å¸ÀÌ¾î ±â¾÷¼Ò°³
2. Çѱ¹Å¸À̾î Áß±¹½ÃÀå ÁøÃ⵿±â
3. Çѱ¹Å¸À̾î Áß±¹½ÃÀå °æÀïÀü·«
1) ¸¶ÄÉÆùͽº 4PÀü·«
(1) Á¦Ç°
(2) °¡°Ý
(3) À¯Åë
(4) ÃËÁø2) Æ÷ÅÍÀÇ °æÀïÀü·« À¯Çü..
µî·ÏÀÏ: 2017.08.02 | µî·ÏÀÚ: nirvana9876
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±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 13 Page)
1. ±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ Á¦Ç°¼Ò°³
2. ±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ ¸¶ÄÉÆà STPÀü·«
1) Segmentation (½ÃÀå ¼¼ºÐÈ)
2) Targeting (Ç¥Àû½ÃÀå¼±Á¤)
3) Positioning (Æ÷Áö¼Å´×)
3. ±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ SWOTºÐ¼®
1) Strength
2) Weakness
3) Opportunity
4) Threat
4. ±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ ¸¶ÄÉÆùͽº 4PÀü·«
1) Product (..
µî·ÏÀÏ: 2017.08.02 | µî·ÏÀÚ: nirvana9876
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±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ ¸¶ÄÉÆà Àü·«
(1,000¿ø, 12 Page)
¥°. ±Û¶ó¼Ò ºñŸ¹Î¿öÅÍ È¸»ç¼Ò°³
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¥². ¸¶ÄÉÆà 4P¹Í½ºÀü·«
1. °¡°Ý(price) Àü·«
2. Á¦Ç°(product) Àü·«
3. À¯Åë(place) Àü·«
4. ÇÁ·Î¸ð¼Ç(promtion) Àü·«
1) ¹ÙÀÌ·²¸¶ÄÉÆÃ, ½ºÅ丮ÅÚ¸µ ¸¶ÄÉÆÃ
2) SNS¸¦ È°¿ëÇÑ ¸¶ÄÉÆÃÀü·«
3) PPL ¸¶ÄÉÆÃÀü·«
4) ¶óº§
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µî·ÏÀÏ: 2017.08.02 | µî·ÏÀÚ: nirvana9876
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Ÿ¿À¹Ù¿À ¼º°ø¿äÀΰú Ÿ¿À¹Ù¿À SWOT ºÐ¼®
(1,000¿ø, 15 Page)
1. Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
2. Ÿ¿À¹Ù¿À ¼ºÀå¿äÀÎ
3. Ÿ¿À¹Ù¿À ½ÃÀåÁ¡À¯À²°ú ¸ÅÃâ¾×
4. Ÿ¿À¹Ù¿À ¼º°ø¿äÀκм®
1) ¼ö¼ö·á ¹«·á
2) ¹ÏÀ» ¼ö ÀÖ´Â °áÁ¦ ½Ã½ºÅÛ ¡®ÁîǪ¹Ù¿À¡¯
3) È¿À²ÀûÀÎ Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ Àå ¸¶·Ã
4) È®½ÇÇÑ Àü·«°ú ±¸Ã¼ÀûÀÎ Àü¼ú
5) °í°´ÀÇ°ß Àû±Ø¼ö·Å
6) µ¶ÀÚÀûÀÎ ±â¾÷¹®È¿Í °¡Ä¡°ü È®¸³
5. STP ..
µî·ÏÀÏ: 2017.07.31 | µî·ÏÀÚ: nirvana9876
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LGÆ®·Ò ½ºÅ¸ÀÏ·¯ ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 20 Page)
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1. LG Æ®·Ò ½ºÅ¸ÀÏ·¯ Á¦Ç°¼Ò°³
1-1. Á¦Ç° ÁÖ¿ä Ư¡
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1. LG Æ®·Ò ½ºÅ¸ÀÏ·¯ SWOT ºÐ¼®
1) ±âȸ¿äÀÎ
2) À§Çù¿äÀÎ
3) °Á¡
4) ¾àÁ¡
2. LG Æ®·Ò ½ºÅ¸ÀÏ·¯ ¸¶ÄÉÆà ÇöȲ
1) LG Æ®·Ò ½ºÅ¸ÀÏ·¯ ±¹³» ¸¶ÄÉÆà ÇöȲ
¨ç ÇÁ¸®¹Ì¾ö À̹ÌÁö °È È°µ¿
2) LG Æ®·Ò ½ºÅ¸ÀÏ·¯ ÇØ¿Ü ¸¶ÄÉÆà ÇöȲ
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µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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20´ë Ÿ°Ù ¶± Àü¹®Á¡ â¾÷»ç¾÷°èȹ¼
(1,000¿ø, 21 Page)
1. µé¾î°¡¸ç
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< »ç¾÷¼Ò°³ >
1. â¾÷µ¿±â
2. »óȲºÐ¼®
(1) ½ÃÀå ȯ°æ, °æÀï°µµ ºÐ¼®
- °Å½ÃÀû ȯ°æ ºÐ¼®
- ¹Ì½ÃÀû ȯ°æ ºÐ¼®
(2) »ó±ÇºÐ¼®°ú ¼¼ºÐÈ
- »ó±Ç ºÐ¼®
- ½ÃÀå ºÐ¼®
- ½ÃÀå ¼¼ºÐÈ ¹× ¸ñÇ¥ ½ÃÀå °áÁ¤
3. ÇâÈÄÀü¸Á
- SWOT ºÐ¼®
Strengh
Weakne..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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