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°Ë»ö°á°ú ÃÑ 403°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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â¿ø LG¼¼ÀÌÄ¿½º ³ó±¸´ÜÀÇ ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆûç·Ê
(500¿ø, 11 Page)
1. ±¸´Ü¼Ò°³
2. Áö±Ý±îÁöÀÇ LG¼¼ÀÌÄ¿½º 1(¿ÜºÎÀû)
3. Áö±Ý±îÁöÀÇ LG¼¼ÀÌÄ¿½º 2(³»ºÎÀû)
4. LG¼¼ÀÌÄ¿½º ³ó±¸´ÜÀÇ Æ÷Áö¼ÇºÐ¼®
5. S.W.O.T ºÐ¼®
6. Áö±Ý±îÁö LG¼¼ÀÌÄ¿½º¿¡ ´ëÇÑ ºÐ¼®°á°ú
7. LGÀÇ ½ºÆ÷Ã÷ ÆÀ¿¡¼ â¿øÀÇ Áö¿ª½ºÆ÷Ã÷ ClubÀ¸·ÎÀÇ º¯½Å
8. ¸¶ÄÉÆà Àü·« ¼¼ºÎÀû ½ÇÇà¹æ¾È
µî·ÏÀÏ: 2010.04.15 | µî·ÏÀÚ: nirvana9876
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½ÎÀÌ¿ùµåÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 21 Page)
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µî·ÏÀÏ: 2010.04.14 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(500¿ø, 18 Page)
1. Products ¡¦¡¦¡¦¡¦
(1) Premium Coffee µµÀÔ
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(2) CSR¸¶ÄÉÆÃ
3. Place ¡¦¡¦¡¦¡¦¡¦¡¦¡¦¡¦
(1) Áö¿ªÈ(Localization)
(2) »ó±ÇÀÇ È°¼ºÈ(Starbucks Effects)
4. Price ¡¦¡¦¡¦¡¦¡¦¡¦
(1) Premium Coffee °¡°ÝÀÇ Index Á¦½Ã
(2) Latte Index °³³ä µµÀÔ
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 19 Page)
1. ȸ»ç¼Ò°³ 1
2. SWOT ºÐ¼® 3
(1) ¿ÜºÎȯ°æºÐ¼® 5
(2) ³»ºÎȯ°æºÐ¼® 6
3. SegmentationTargetingPositioning ºÐ¼® 9
1) ½ÃÀå¼¼ºÐÈ(Segmentation) 9
2) Ç¥Àû½ÃÀå¼±Á¤(Targeting) 10
3) Æ÷Áö¼Å´×(Positioning) 10
4. Marketing Mix Àü·« 11
1) Product 11
2) Price 12
3) Place 12
4) Promotion 1..
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½º ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 16 Page)
1. ¹®Á¦Á¦±â
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SWOT ºÐ¼®
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3. ´ë¾ÈÀÇ Á¦½Ã ¹× Æò°¡
4. ´ë¾È ¼±ÅÃ
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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»ï¼ºÀüÀÚ¿Í LGÀüÀÚ °æ¿µºÐ¼®°ú ¸¶ÄÉÆÃÀü·« ¹× ºñ±³ºÐ¼®
(500¿ø, 23 Page)
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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¹Ù¸®½ºÅ¸ Á÷¾÷ÇöȲ ¹× Á÷¾÷ºÐ¼®
(500¿ø, 23 Page)
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µî·ÏÀÏ: 2010.04.12 | µî·ÏÀÚ: nirvana9876
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