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°Ë»ö°á°ú ÃÑ 403°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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LGÅÚ·¹ÄÞ ¸¶ÄÉÆÃÀü·«°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 18 Page)
1. »óȲ ºÐ¼®
1. 1. ½ÃÀå ºÐ¼®
1. 2. ¼ÒºñÀÚ ºÐ¼®
1. 3. °æÀï»ç ºÐ¼®
1. 4. ÀÚ»ç ºÐ¼®
2. SWOT ºÐ¼®
3. ¸¶ÄÉÆà Àü·«
µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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LGÅÚ·¹ÄÞÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 25 Page)
Step for Brand Diagnosing
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LGT ÇöȲºÐ¼®
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Step for Brand Revitalizing
Brand IdentityÀÇ ÀçÁ¤¸³
Repositioning
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µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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LGÀüÀÚ ±èÄ¡³ÃÀå°í ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 21 Page)
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1. °Å½Ãȯ°æ ºÐ¼®
2. ½ÃÀå»óȲ
3. ÀÚ»çºÐ¼®
4. SWOT ºÐ¼®
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1. Segmentation
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1. ½ÅÁ¦Ç°ÀÇ ¸¶ÄÉÆà Àü·«
2. ±âÁ¸ ±èÀ嵶ÀÇ ¸¶ÄÉÆà Àü·«
3. ±â´ëÈ¿°ú
µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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IMC ±¤°íÀü·«»ç·Ê- ³ª¶Ñ·ç¿Í º£½ºÅ²¶óºó½º ºñ±³ºÐ¼®
(500¿ø, 18 Page)
1. Marketing Communication Mix
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µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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GSȨ¼îÇÎÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(500¿ø, 7 Page)
¥° ½ÃÀåȯ°æ ºÐ¼®
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µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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GSȨ¼îÇÎ ±â¾÷ºÐ¼®°ú ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 32 Page)
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µî·ÏÀÏ: 2010.04.07 | µî·ÏÀÚ: nirvana9876
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CJ º£ÀÌÄ¿¸® ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(500¿ø, 36 Page)
1. ¢ßCJ º£ÀÌÄ¿¸® BUÀÇ ¼Ò°³ ............................ 2
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µî·ÏÀÏ: 2010.04.06 | µî·ÏÀÚ: nirvana9876
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