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°Ë»ö°á°ú ÃÑ 167°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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½ºÅ¸¹÷½º ±â¾÷ºÐ¼®°ú SWOTºÐ¼® ¹× ½ºÅ¸¹÷½º Â÷º°ÈÀü·«
(1,000¿ø, 19 Page)
¥°. ¼·Ð
1. ½ºÅ¸¹÷½º ±â¾÷¼±Á¤¹è°æ
2. ½ºÅ¸¹÷½º ¼Ò°³
¥±. º»·Ð
1. ½ºÅ¸¹÷½º ±â¾÷¹Ì¼Ç°ú »ç¸í
1) ¹Ì¼Ç
2) »ç¸í
2. ½ºÅ¸¹÷½º SWOT ºÐ¼®
1) Strengths
2) Weeknesses
3) Opportunity
4) Threat
3. ½ºÅ¸¹÷½ºÀÇ Â÷º°È Àü·«
1) Á¦3ÀÇ °ø°£
2) ÃÖ°í Ç°ÁúÀÇ Ä¿ÇÇ
3) Ä£¹ÐÇÑ ¼ºñ½º
4) ½ºÅ¸¹÷½º¸¸ÀÇ ºÐÀ§±â
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µî·ÏÀÏ: 2017.08.04 | µî·ÏÀÚ: nirvana9876
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²¿²¿¸é Àçµµ¾àÀ» À§ÇÑ ¸¶ÄÉÆÃÀü·« ¹æ¾È¿¬±¸, ²¿²¿¸é SWOT ºÐ¼®
(1,000¿ø, 15 Page)
I. µé¾î°¡¸ç
1. ²¿²¿¸é ¼±Á¤¹è°æ
2. ±â¾÷¼Ò°³
3. ²¿²¿¸é Á¦Ç°¼Ò°³
4. ²¿²¿¸é »óȲºÐ¼®
5. ¶ó¸é½ÃÀå µ¿ÇâºÐ¼®
II. ²¿²¿¸é ¸¶ÄÉÆà Àü·«¹æ¾È ¿¬±¸
1. ²¿²¿¸é SWOT ºÐ¼®
2. STP ºÐ¼®
1) ½ÃÀå¼¼ºÐÈ(Segmentation)
2) Ç¥Àû½ÃÀåÀü·«(Targeting)
3) Æ÷Áö¼Å´× Àü·«(Positioning)
¨ç Á¦Ç°ÀÇ Â÷º°È
¨è À̹ÌÁö Â÷º°È
..
µî·ÏÀÏ: 2017.08.03 | µî·ÏÀÚ: nirvana9876
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±â¾ÆÀÚµ¿Â÷ÀÇ ¸¶ÄÉÆÃÀü·«°ú ±â¾ÆÀÚµ¿Â÷ SWOT ºÐ¼®
(1,000¿ø, 18 Page)
I. ¼·Ð
1. ±â¾ÆÀÚµ¿Â÷ ±â¾÷¼Ò°³
2. ±â¾ÆÂ÷ ¼±Á¤¹è°æ
II. º»·Ð
1. ±â¾ÆÀÚµ¿Â÷ ½ÇÆлç·Ê¿¬±¸
(1) ±¹³»½ÃÀå ¸¶ÄÉÆà ½ÇÆлç·Ê
(2) ÇؿܽÃÀå ¸¶ÄÉÆà ½ÇÆлç·Ê
2. ±â¾ÆÀÚµ¿Â÷ SWOT ºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
3. ±â¾ÆÀÇ Àü±âÀÚµ¿Â÷,Àü±âÀÚÀü°Å ½ÃÀåÁøÃâ ÇÁ·ÎÁ§Æ®
4. ¼¼°è..
µî·ÏÀÏ: 2017.08.02 | µî·ÏÀÚ: nirvana9876
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Ÿ¿À¹Ù¿À ¼º°ø¿äÀΰú Ÿ¿À¹Ù¿À SWOT ºÐ¼®
(1,000¿ø, 15 Page)
1. Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
2. Ÿ¿À¹Ù¿À ¼ºÀå¿äÀÎ
3. Ÿ¿À¹Ù¿À ½ÃÀåÁ¡À¯À²°ú ¸ÅÃâ¾×
4. Ÿ¿À¹Ù¿À ¼º°ø¿äÀκм®
1) ¼ö¼ö·á ¹«·á
2) ¹ÏÀ» ¼ö ÀÖ´Â °áÁ¦ ½Ã½ºÅÛ ¡®ÁîǪ¹Ù¿À¡¯
3) È¿À²ÀûÀÎ Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ Àå ¸¶·Ã
4) È®½ÇÇÑ Àü·«°ú ±¸Ã¼ÀûÀÎ Àü¼ú
5) °í°´ÀÇ°ß Àû±Ø¼ö·Å
6) µ¶ÀÚÀûÀÎ ±â¾÷¹®È¿Í °¡Ä¡°ü È®¸³
5. STP ..
µî·ÏÀÏ: 2017.07.31 | µî·ÏÀÚ: nirvana9876
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¼Ò´ÏÀÇ °æ¿µÀü·«°ú SWOT ºÐ¼®
(1,000¿ø, 6 Page)
1. ±â¾÷¼±Á¤¹è°æ
2. ±â¾÷°³¿ä
3. SONYÀÇ ¾î¿ø
4. ¼Ò´Ï SWOT ºÐ¼®
¨ç °Á¡(Strength)
¨è ¾àÁ¡(Weakness)
¨é ±âȸ(opportunity)
¨ê À§Çù(Treat
5. ¼Ò´ÏÀÇ °æ¿µÀü·«
µî·ÏÀÏ: 2017.07.28 | µî·ÏÀÚ: nirvana9876
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SM ¿£ÅÍÅ×ÀθÕÆ® ¸¶ÄÉÆÃÀü·«°ú SWOT ºÐ¼®
(1,000¿ø, 25 Page)
<1> À½¿ø½ÃÀåÀÇ º¯È¿Í °¡Ä¡»ç½½
1. À½¿ø½ÃÀåÀÇ º¯È
2. À½¿øÀÇ À¯Å뱸Á¶ÀÇ º¯È
<2> SM ENTERTAINMENT ¼Ò°³
1. SM ¼Ò°³ ¹× °æ¿µÀ̳ä
2. À繫Ç׸ñ ÇöȲ
- ¼ÕÀÍ°è»ê¼
- À繫»óÅÂÇ¥
<3> SWOT ºÐ¼®
1. SWOT ºÐ¼®
1) °Á¡
2)¾àÁ¡
3)±âȸ
4)À§±â
2. Á¦Ç°¼ö¸íÁÖ±â
3. ½ÃÀåȯ°æ ºÐ¼®
4. ȯ°æºÐ¼® - ¿ÜºÎȯ°æ
..
µî·ÏÀÏ: 2017.07.28 | µî·ÏÀÚ: nirvana9876
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½Ã¼¼À̵µ ±â¾÷Àü·« ¹× ½Ã¼¼À̵µ SWOT ºÐ¼®
(1,000¿ø, 19 Page)
1. ½Ã¼¼À̵µÀÇ ±â¾÷°³¿ä
2. ½Ã¼¼À̵µ ±â¾÷¿¬Çõ
3. ½Ã¼¼À̵µ ±â¾÷Àü·«ºÐ¼®
-½Ã¼¼À̵µÀÇ Ä®¶ó
¨ç ·Î°í
¨è Á¦Ç°
¨é ¸ÅÀå
- ½Ã¼¼À̵µ °æ¿µÃ¶ÇÐ
- ½Ã¼¼À̵µÀÇ 5°¡Áö °æ¿µ¿øÄ¢
- ½Ã¼¼À̵µ ±â¾÷¹®È
- ÇöÀçÀÇ global ½Ã¼¼À̵µ
1) ½Ã¼¼À̵µÀÇ ÀÔÁö
-½Ã¼¼À̵µÀÇ °æÀï·Â
(1) ºê·£µå À̹ÌÁö¿Í ±â¾÷°¡Ä¡ Çâ»ó
1) °æ..
µî·ÏÀÏ: 2017.07.28 | µî·ÏÀÚ: nirvana9876
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·Î·¹¾Ë ¸¶ÄÉÆà »ç·ÊºÐ¼® º¸°í¼(·Î·¹¾ËÀÇ SWOT ºÐ¼®)
(1,000¿ø, 15 Page)
1. ·Î·¹¾Ë±×·ì ¼Ò°³
2. ·Î·¹¾Ë ºê·£µå¼Ò°³
(1) ¶ûÄÞ
(2) Å°¿¤
(3) ºñ¿ÀÅÛ
(4) ¸ÞÀÌºí¸° ´º¿å
(5) ·Î·¹¾Ë Æĸ®
3. ÈÀåÇ° ½ÃÀåºÐ¼®
(1) ½ÃÀå±Ô¸ð
(2) ½ÃÀåƯ¼º
(3) °æÀï»óȲ
4. ·Î·¹¾ËÀÇ SWOT ºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
5. ·Î·¹¾Ë ..
µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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KFC ºê·£µåÀü·«°ú KFC ¸¶ÄÉÆà ¹× swotºÐ¼®
(1,000¿ø, 15 Page)
¥°. µé¾î°¡¸ç
1. KFC ±â¾÷¼Ò°³
2. ±â¾÷¼±Á¤¹è°æ
3. ¾÷°è ½ÃÀ嵿Çâ
¥±. KFC ¸¶ÄÉÆÃÀü·«
1. KFC °æ¿µÀü·«
2. KFC ¸¶ÄÉÆùͽº 4PÀü·«
¢Â Product (Á¦Ç°)
¢Â Price (°¡°Ý)
¢Â Place (À¯Åë)
¢Â Promotion (ÃËÁø)
3. SWOT ºÐ¼®
¢Â Strength
¢Â Weakness
¢Â Opportunity
¢Â Threat
4. KFC ºê·£µåºÐ¼®
..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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KB±¹¹ÎÀºÇà ¸¶ÄÉÆÃÀü·« ºÐ¼®(KB ±¹¹ÎÀºÇà SWOT ºÐ¼®)
(1,000¿ø, 25 Page)
¥°. ¼·Ð
1. KB ±¹¹ÎÀºÇà ±â¾÷¼Ò°³
©ç ¿¬Çõ
©è VISION
©é MISSION
©ê KBÁ¤½Å
©ë Brand Concept
©ì CI¼Ò°³
¥±. º»·Ð
1. ±¹¹ÎÀºÇà 3CºÐ¼®
©ç Company (ÀÚ»çºÐ¼®)
¨ç »óÇ° ¹× ¼ºñ½º
¨è Àü·«¸ñÇ¥
¨é °æ¿µÃ¶ÇÐ
¨ê °í°´¸¸Á·°æ¿µ
©è competitor (°æÀïÀÚ ºÐ¼®)
¨ç ±âÁ¸°æÀïÀÚ (±¹³»ÀºÇà)
¨è ÀáÀç°æÀïÀÚ (¿Ü..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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