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°Ë»ö°á°ú ÃÑ 31°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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À¯´ÏŬ·ÎÀÇ ¸¶ÄÉÆÃÀü·«°ú °æÀï»çºÐ¼® ¹× STPºÐ¼®
(1,000¿ø, 13 Page)
1. °Å½ÃÀû ȯ°æºÐ¼®
1) ½Ã´ëÀû °æÁ¦»óȲºÐ¼® p1
2) ½ÃÀå ºÐ¼® p2
3) »çȸÀû ȯ°æºÐ¼® p4
2. °æÀïºÐ¼®
1) ÀÚ»ç ¹× °æÀï ºê·£µå °³¿ä p5
2) ÀÚ»ç ¹× °æÀï ºê·£µå Ư¡ p6
3) ÀÚ»ç ¹× °æÀï»ç »óÇ°ÀÇ Á¾·ù p9
4) °¢ ºê·£µåÀÇ..
µî·ÏÀÏ: 2011.01.07 | µî·ÏÀÚ: report1
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Á¦ÀÏÁ¦´ç ÇÞ¹Ý ¸¶ÄÉÆüº°ø»ç·Ê¿Í STPºÐ¼®
(1,000¿ø, 31 Page)
I. ¼·Ð
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II. º»·Ð
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STPÀü·«
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III.°á·Ð
IV. ³ª¾Æ°¥ ¹æÇâ
µî·ÏÀÏ: 2010.12.29 | µî·ÏÀÚ: report1
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¹ÌÀå¼¾ ¸¶ÄÉÆÃÀü·«°ú STP½ÃÀåºÐ¼® ¹× SWOTºÐ¼®
(1,000¿ø, 39 Page)
¥°. What¡¯s mise-en-scène
¥±. Environment Analysis
¥². Recommended Strategy
¥³. Problem & Suggestion
¥´. Conclusion
µî·ÏÀÏ: 2010.12.23 | µî·ÏÀÚ: report1
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À¯´ÏŬ·Î °æ¿µÀü·«°ú STPºÐ¼®
(500¿ø, 3 Page)
[1] À¯´ÏŬ·Î ¼Ò°³
[2] ¡®À¯´ÏŬ·Î¡¯ STP ºÐ¼®
1. ¼¼ºÐÈ (Segment)
1) ¼¼ºÐÈ 1
2) ¼¼ºÐÈ 2
3) ¼¼ºÐÈ 3
2. Targeting
3. Positioning
µî·ÏÀÏ: 2010.04.14 | µî·ÏÀÚ: nirvana9876
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½ºÅ¸¹÷½ºÀÇ ¿ª»ç¿Í ¼ºÀå°úÁ¤ ¹× ½ºÅ¸¹÷½ºÀÇ SWOTºÐ¼® ¹× STPÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(3,000¿ø, 39 Page)
¥°. ¼·Ð
1. µé¾î°¡¸ç
¥±. º»·Ð
1. ½ºÅ¸¹÷½º ±â¾÷°³¿ä
1-1. ±â¾÷¼Ò°³
1-2. â¾÷¹è°æ
1-3. ¼ºÀå°úÁ¤
1-4. ±â¾÷¸ñÇ¥
1-5. ±â¾÷¿¬Çõ
2. ½ºÅ¸¹÷½º ½ÃÀåȯ°æ ºÐ¼®
2-1. ¹Ì±¹ ½ÃÀå³» ȯ°æ
2-2. Çѱ¹ ½ÃÀå³» ȯ°æ
2-3. ½ºÅ¸¹÷½º ¿ÜºÎȯ°æ ºÐ¼®
2-4. Porter's Value chain
3. ½ºÅ¸¹÷½º ±â¾÷ȯ°æ ºÐ¼®
3-1. ½ºÅ¸¹÷..
µî·ÏÀÏ: 2009.11.24 | µî·ÏÀÚ: rappermgk
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ÀÎÅÍ³Ý ¸¶ÄÉÆà - ÀçÈ¿Í ¼ºñ½º
(2,200¿ø, 14 Page)
ÀçÈ¿Í ¼ºñ½º
4P Àü·«
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1. 'BCG ¸ÅÆ®¸¯½º'´Â º¸½ºÅÏÄÁ¼³Æñ׷ì(Boston Consulting Group)¿¡ ÀÇÇØ
2. BCG ¸ðÇöÀÇ Á¦¾à »çÇ×
3. BCG ¸ðÇü¿¡ µû¸¥ SBUÀü·« (BCG¸ðÇüÀ» È°¿ëÇÑ ÀÚ¿øÇÒ´ç °áÁ¤ ¹æ¹ý)
STPÀü·«À̶õ?
1. STP °³³ä
2. STP ¹æ..
µî·ÏÀÏ: 2009.11.06 | µî·ÏÀÚ: beat000
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Áß±¹ Ȩ¼îÇνÃÀåÀÇ ÇöȲ°ú Ư¡ ¹× CJȨ¼îÇÎ Áß±¹ÁøÃâ STPÀü·«°ú ¸¶ÄÉÆúм®
(3,000¿ø, 17 Page)
¥°. Ȩ¼îÇÎÀÇ Æ¯¼º ¹× Áß±¹ Ȩ¼îÇνÃÀå
1. Ȩ¼îÇÎÀÇ Æ¯¼º
2. Áß±¹ Ȩ¼îÇÎ ½ÃÀå
¥±. Áß±¹ ½ÃÀåÀÇ Æ¯¼º
1. Áß±¹ À¯Åë½ÃÀåÀÇ ÇöȲ
1) Áß±¹ À¯Åë½ÃÀå ¹ßÀü°úÁ¤
2) Áß±¹ À¯Åë½ÃÀå °³¹æ
2. »óÇÏÀÌ À¯Åë½ÃÀå ÇöȲ
1) »óÇÏÀÌÀÇ ±¹¹ÎÃÑ»ý»ê°ú À¯Åë½ÃÀå ±¸Á¶
2) »óÇÏÀÌ ¼Ò¸ÅÀ¯Åë½ÃÀå ±Ô¸ð
3) »óÇÏÀÌ ¼Ò¸ÅÀ¯Åë½ÃÀå Ư¡
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µî·ÏÀÏ: 2009.10.07 | µî·ÏÀÚ: khsfree21
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Á¦ÀÏÁ¦´ç ÇÞ¹Ý STPÀü·« ¹× ¸¶ÄÉÆüº°ø»ç·Ê
(1,500¿ø, 30 Page)
I. ¼·Ð
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µî·ÏÀÏ: 2009.10.05 | µî·ÏÀÚ: skykimhs
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