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°Ë»ö°á°ú ÃÑ 3110°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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IKEA ÀÌÄÉ¾Æ ±â¾÷ÇöȲ°ú CSRÈ°µ¿ºÐ¼®(Ã¥ÀӰ濵 »ç·Êº¸°í¼)
(1,000¿ø, 31 Page)
1. ¼·Ð
¢º ÀÌÄɾÆ(IKEA) ¼±Á¤ ÀÌÀ¯
2. ½º¿þµ§ ±â¾÷ÀÇ CSR È°µ¿ Ư¡
1) ±âº» Á¤º¸
2) ½º¿þµ§°ú CSR
3. IKEA ÀÌÄɾÆ
1) ±âº» ¼Ò°³
- ¼ÒºñÀÚ¿ÍÀÇ °ø°¨
- ±¤°íÄÁ¼Á
- °¡±¸¸¦ Àú·ÅÇÏ°Ô ÆǸÅÇÒ ¼ö ÀÖ´Â ¸ÅÄ¿´ÏÁò ºÐ¼®
2) IKEA ÀÌÄÉ¾Æ¿Í CSR
(1) °¡±¸»ê¾÷ÀÇ Æ¯Â¡°ú ÀÌÄɾÆÀÇ ±â¾÷Á¤Ã¥
(2) IWAY - IKEA CSR È°µ¿..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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H&MÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(1,000¿ø, 60 Page)
¥°. ¼±Á¤ µ¿±â
¥±. H&MÀº ¹«¾ùÀΰ¡?
1. ȸ»ç¼Ò°³
2. SPAºê·£µå¶õ?
-SPAÀÇ Åº»ýµ¿±â
¥². ȯ°æºÐ¼®
1. °Å½ÃÀû ȯ°æ
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-¹Ì±¹(Forever21, GAP)
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µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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G¸¶ÄÏÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 19 Page)
1. G¸¶ÄÏ ¼±Á¤¹è°æ
2. G¸¶ÄÏ °³¿ä ¹× ¿¬Çõ
1)±â¾÷ °³¿ä
2)±â¾÷ ¿¬Çõ
3. ¿ÀǸ¶ÄÏ ½ÃÀå ÇöȲ
1)¡®¿ÀǸ¶ÄÏ¡¯¿¡ ´ëÇÏ¿©
2)¿ÀǸ¶ÄÏ ¼ºÀå·ü ¹× ½ÃÀåÁ¡À¯À²
3)ÁÖ¿ä°æÀï»ç 11¹ø°¡ÀÇ À§Çù
4. G¸¶ÄÏ SWOTºÐ¼®
⓵°Á¡(Strength)
⓶¾àÁ¡(Weakness)
⓷±âȸ(Opportunity)
⓸À§Çù(Threat)
5. ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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GSȨ¼îÇÎÀÇ ±â¾÷ÇöȲ°ú SWOTºÐ¼® ¹× ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 20 Page)
1. GSȨ¼îÇÎ (GS SHOP) ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) »ç¾÷¿µ¿ª
2. GSȨ¼îÇÎ ±â¾÷»óȲºÐ¼®
3. Ȩ¼îÇλê¾÷ ÇöȲºÐ¼® (5 Force ModelºÐ¼®)
4. GSȨ¼îÇÎ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. GSȨ¼îÇÎ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. GSȨ¼î..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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CJ¿À¼îÇÎ ±â¾÷ÇöȲ°ú CJ¿À¼îÇÎ Áß±¹ÁøÃ⠰濵Àü·«
(1,000¿ø, 27 Page)
¥°. CJ¿À¼îÇÎ ±â¾÷¼Ò°³
-CJ¿À¼îÇÎ ±â¾÷ ¼Ò°³
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¥±. ±â¾÷ÇöȲºÐ¼® (Áß±¹½ÃÀå)
1. ȯ°æ ºÐ¼®
(1) Á¤Ä¡Àû ȯ°æ
(2) ¹®ÈÀû ȯ°æ
(3) ±â¼úÀû ȯ°æ (Technological Env.)
(4) °æÁ¦Àû ȯ°æ
(5) ¹ýÀû ȯ°æ
(6) »çȸ¡¤À±¸®Àû ȯ°æ
2. IB Mechanism ºÐ¼®
3. CJ¿À¼îÇÎ ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ E&M ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 18 Page)
¥° ±â¾÷¼±Á¤ÀÌÀ¯
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1. ȸ»ç¼Ò°³
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¥² ȯ°æºÐ¼®
1. ³»ºÎȯ°æºÐ¼®
1) »ê¾÷ÀÇ ÇöȲ
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3) °æ±âº¯µ¿ÀÇ Æ¯¼º ¹× °èÀý¼º
4) ½ÃÀå¿©°Ç
2. ¿ÜºÎȯ°æºÐ¼® (5 Forces Model)
1) »ê¾÷ ³» °æÀï
2) ÀáÀçÀû ÁøÀÔÀÚ
3) ´ëüÀç
4) °ø±ÞÀÚÀÇ ±³¼··Â
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µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲÀ» ÀÚ¼¼È÷ ±â¼úÇϽÿÀ.
(2,500¿ø, 5 Page)
¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲÀ» ÀÚ¼¼È÷ ±â¼úÇϽÿÀ.
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3. ¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲ
1) ³ëÀÎÀÇ ºó°ï¹®Á¦
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3) ³ëÀÎÀÇ ¿ªÇÒ »ó½Ç¹®Á¦
4) ³ëÀÎÀÇ °íµ¶°ú ¼Ò¿Ü¹®Á¦
4. ³ëÀÎÇØ°áÀ» À§ÇÑ ´ëÃ¥¹æ¾È
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µî·ÏÀÏ: 2017.07.06 | µî·ÏÀÚ: study1
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³ëÀÎ ÀÚ¿øºÀ»çÈ°µ¿ÀÇ ÇöȲ°ú ¹®Á¦Á¡À» ³íÇÏ°í, ¹ßÀü¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
(2,800¿ø, 4 Page)
[ÀÚ¿øºÀ»ç·Ð] ³ëÀÎ ÀÚ¿øºÀ»çÈ°µ¿ÀÇ ÇöȲ°ú ¹®Á¦Á¡À» ³íÇÏ°í, ¹ßÀü¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
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2. ³ëÀÎÀÚ¿øºÀ»ç È°µ¿ÀÇ Á¾·ù
1) ºÐ¾ßº° ÀÚ¿øºÀ»ç È°µ¿
2) »çȸº¹ÁöºÐ¾ß ³ëÀÎÀÚ¿øºÀ»çÀÚÀÇ ¿ªÇÒ
3. ³ëÀÎÀÚ¿øºÀ»çÀÇ Çʿ伺
4. ³ëÀÎÀÚ¿øºÀ»çÈ°µ¿ÀÇ ¹®Á¦Á¡°ú È°¼ºÈ ¹æ¾È
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µî·ÏÀÏ: 2017.05.30 | µî·ÏÀÚ: study1
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