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°Ë»ö°á°ú ÃÑ 3388°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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ÇÏÀ̸ð Áß±¹ÁøÃâ ¸¶ÄÉÆÃÀü·« ±âȹ¾È
(1,000¿ø, 23 Page)
1. HI-MO ÇÏÀ̸ð ±â¾÷°³¿ä
(1) ±â¾÷¼Ò°³
(2) ±â¾÷¼±Á¤¹è°æ
2. Áß±¹ Å»¸ð °ü·Ã½ÃÀå ºÐ¼®
(1) Áß±¹ ½ÃÀåºÐ¼®
(2) ½ÃÀ庯ȻóȲ
3. ÇÏÀ̸ð 3CºÐ¼®
(1) ¼ÒºñÀںм® (Consumer)
(2) °æÀïÀÚ ºÐ¼® (Competitor)
(3) ÀÚ»çºÐ¼® (Company)
1) Á¦Ç°ºÐ¼®
2) ¼ºñ½ººÐ¼®
3) À¯ÅëºÐ¼®
4) È«º¸Àü·«
4. ÇÏÀ̸ð SWOT ºÐ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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H&MÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(1,000¿ø, 60 Page)
¥°. ¼±Á¤ µ¿±â
¥±. H&MÀº ¹«¾ùÀΰ¡?
1. ȸ»ç¼Ò°³
2. SPAºê·£µå¶õ?
-SPAÀÇ Åº»ýµ¿±â
¥². ȯ°æºÐ¼®
1. °Å½ÃÀû ȯ°æ
¨çSPAºê·£µåÀÇ ±¹°¡ º° ¼Òºñ ¼ºÇâ
-½ºÆäÀÎ(MANGO, ZARA)
-½º¿þµ§(H&M)
-ÀϺ»(UNIQLO)
-¹Ì±¹(Forever21, GAP)
¨è´Þ¶óÁø ¼±Áø±¹ÀÇ »çȸ ÀνÄ
¨éÇѱ¹ ½ÃÀå¿¡¼ÀÇ ¼Òºñ ÇüÅÂ¿Í ¼ÒºñÀÚµéÀÇ ÀÎ½Ä ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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G¸¶ÄÏÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 19 Page)
1. G¸¶ÄÏ ¼±Á¤¹è°æ
2. G¸¶ÄÏ °³¿ä ¹× ¿¬Çõ
1)±â¾÷ °³¿ä
2)±â¾÷ ¿¬Çõ
3. ¿ÀǸ¶ÄÏ ½ÃÀå ÇöȲ
1)¡®¿ÀǸ¶ÄÏ¡¯¿¡ ´ëÇÏ¿©
2)¿ÀǸ¶ÄÏ ¼ºÀå·ü ¹× ½ÃÀåÁ¡À¯À²
3)ÁÖ¿ä°æÀï»ç 11¹ø°¡ÀÇ À§Çù
4. G¸¶ÄÏ SWOTºÐ¼®
⓵°Á¡(Strength)
⓶¾àÁ¡(Weakness)
⓷±âȸ(Opportunity)
⓸À§Çù(Threat)
5. ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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GSȨ¼îÇÎÀÇ ±â¾÷ÇöȲ°ú SWOTºÐ¼® ¹× ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 20 Page)
1. GSȨ¼îÇÎ (GS SHOP) ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) »ç¾÷¿µ¿ª
2. GSȨ¼îÇÎ ±â¾÷»óȲºÐ¼®
3. Ȩ¼îÇλê¾÷ ÇöȲºÐ¼® (5 Force ModelºÐ¼®)
4. GSȨ¼îÇÎ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. GSȨ¼îÇÎ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. GSȨ¼î..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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CJ¿À¼îÇÎ ±â¾÷ÇöȲ°ú CJ¿À¼îÇÎ Áß±¹ÁøÃ⠰濵Àü·«
(1,000¿ø, 27 Page)
¥°. CJ¿À¼îÇÎ ±â¾÷¼Ò°³
-CJ¿À¼îÇÎ ±â¾÷ ¼Ò°³
-±â¾÷ ºñÀü
-±â¾÷ ÀÎÀç»ó
-±â¾÷¹®È
-¿¬Çõ
¥±. ±â¾÷ÇöȲºÐ¼® (Áß±¹½ÃÀå)
1. ȯ°æ ºÐ¼®
(1) Á¤Ä¡Àû ȯ°æ
(2) ¹®ÈÀû ȯ°æ
(3) ±â¼úÀû ȯ°æ (Technological Env.)
(4) °æÁ¦Àû ȯ°æ
(5) ¹ýÀû ȯ°æ
(6) »çȸ¡¤À±¸®Àû ȯ°æ
2. IB Mechanism ºÐ¼®
3. CJ¿À¼îÇÎ ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ E&M ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 18 Page)
¥° ±â¾÷¼±Á¤ÀÌÀ¯
¥± CJ E&M¼Ò°³
1. ȸ»ç¼Ò°³
2. ¿¬Çõ
¥² ȯ°æºÐ¼®
1. ³»ºÎȯ°æºÐ¼®
1) »ê¾÷ÀÇ ÇöȲ
2) »ê¾÷ÀÇ ¼ºÀ强
3) °æ±âº¯µ¿ÀÇ Æ¯¼º ¹× °èÀý¼º
4) ½ÃÀå¿©°Ç
2. ¿ÜºÎȯ°æºÐ¼® (5 Forces Model)
1) »ê¾÷ ³» °æÀï
2) ÀáÀçÀû ÁøÀÔÀÚ
3) ´ëüÀç
4) °ø±ÞÀÚÀÇ ±³¼··Â
5) ¼ÒºñÀÚÀÇ ±³¼··Â
..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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½Ç³»ÀÎÅ׸®¾î ·»Å» »ç¾÷°èȹ¼
(1,000¿ø, 19 Page)
I. »ç¾÷ ¼±Á¤µ¿±â
¥±. »ç¾÷¾ÆÀÌÅÛ ¼Ò°³
¥². »ç¾÷Ÿ´ç¼º °ËÅäÀ§ÇÑ ¼³¹®Á¶»ç
1. ¼³¹®Áö
2. ¼³¹®Á¶»ç °á°úºÐ¼®
¥³. »ç¾÷¼Ò°³
1. »ç¾÷°èȹ
2. »ç·Ê¼Ò°³
¥µ. ¸¶ÄÉÆÃÀü·«
1. STP Àü·«
2. SWOT ºÐ¼®
3. ¸¶ÄÉÆùͽº 4PÀü·«
¥¶. ÀÎÅ׸®¾î ÆÐÅ°Áö ¼Ò°³
1) ¸ð´ø ½ºÅ¸ÀÏ
2) ±Û·Î¹ú ½ºÅ¸ÀÏ - ÀÚ¸ÞÀÌÄ« dz
3) B..
µî·ÏÀÏ: 2017.07.21 | µî·ÏÀÚ: nirvana9876
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¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲÀ» ÀÚ¼¼È÷ ±â¼úÇϽÿÀ.
(2,500¿ø, 5 Page)
¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲÀ» ÀÚ¼¼È÷ ±â¼úÇϽÿÀ.
¥°. ¼·Ð
¥±. º»·Ð
1. ³ëÀι®Á¦ÀÇ °³³ä
2. ³ëÀι®Á¦ÀÇ ÁÖ¿ä¿øÀÎ
3. ¿ì¸®³ª¶ó ³ëÀÎ ¹®Á¦ ÇöȲ
1) ³ëÀÎÀÇ ºó°ï¹®Á¦
2) ³ëÀÎÀÇ °Ç°¹®Á¦
3) ³ëÀÎÀÇ ¿ªÇÒ »ó½Ç¹®Á¦
4) ³ëÀÎÀÇ °íµ¶°ú ¼Ò¿Ü¹®Á¦
4. ³ëÀÎÇØ°áÀ» À§ÇÑ ´ëÃ¥¹æ¾È
¥². °á·Ð(³ªÀÇ °ßÇØ)
µî·ÏÀÏ: 2017.07.06 | µî·ÏÀÚ: study1
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³ëÀÎ ÀÚ¿øºÀ»çÈ°µ¿ÀÇ ÇöȲ°ú ¹®Á¦Á¡À» ³íÇÏ°í, ¹ßÀü¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
(2,800¿ø, 4 Page)
[ÀÚ¿øºÀ»ç·Ð] ³ëÀÎ ÀÚ¿øºÀ»çÈ°µ¿ÀÇ ÇöȲ°ú ¹®Á¦Á¡À» ³íÇÏ°í, ¹ßÀü¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
¥°. ¼·Ð
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1. ³ëÀÎ ÀÚ¿øºÀ»çÈ°µ¿ÇöȲ
2. ³ëÀÎÀÚ¿øºÀ»ç È°µ¿ÀÇ Á¾·ù
1) ºÐ¾ßº° ÀÚ¿øºÀ»ç È°µ¿
2) »çȸº¹ÁöºÐ¾ß ³ëÀÎÀÚ¿øºÀ»çÀÚÀÇ ¿ªÇÒ
3. ³ëÀÎÀÚ¿øºÀ»çÀÇ Çʿ伺
4. ³ëÀÎÀÚ¿øºÀ»çÈ°µ¿ÀÇ ¹®Á¦Á¡°ú È°¼ºÈ ¹æ¾È
1) ..
µî·ÏÀÏ: 2017.05.30 | µî·ÏÀÚ: study1
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