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°Ë»ö°á°ú ÃÑ 831°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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Æйи®·¹½ºÅä¶û TGI Friday¿Í ¾Æ¿ô¹é ½ºÅ×ÀÌÅ©ÇϿ콺ÀÇ ¸¶ÄÉÆüº°ø»ç·Ê ¹× ºñ±³ºÐ¼®
(500¿ø, 25 Page)
¥°. Family restaurant ÀÇ ¿ÜºÎ ȯ°æ
1. ½ÃÀå ȯ°æ
2. °æÀï»ç ȯ°æ
3. ¼ÒºñÀÚ È¯°æ
¥±. Family restaurant ÀÇ ³»ºÎ ȯ°æ
1. T.G.I.Friday¡¯s
1) ±â¾÷ ¼Ò°³
2) SWOT ºÐ¼®
3) ¸¶ÄÉÆà 4PºÐ¼®
2. OUTBACK STEAK HOUSE
1) ±â¾÷ ¼Ò°³
2) SWOT ºÐ¼®
3) ¸¶ÄÉÆà 4PºÐ¼®
¥². µÎ ±â¾÷ÀÇ ºñ±³ºÐ¼®
¥³. °¡»ó±â¾÷..
µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: nirvana9876
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Å©¸®½ºÇÇÅ©¸²ÀÇ ½ÃÀåÇöȲ°ú ¸¶ÄÉÆÃÀü·«
(500¿ø, 14 Page)
Krispy Kreme Analysis
The sales
Brand Review
Where is KKD?
Key Finding
The reason We did MPR
Communication Direction
Current Issue
Target Analysis
Concept Building
Communication Objective
Communication Strategies
µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: nirvana9876
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Å©¶óÀ̽½·¯ ÀÚµ¿Â÷ÀÇ ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 10 Page)
1. Chrysler ¼Ò°³
2. 70³â´ë ¸»~90³â´ë ÃÊ Chrysler
3. Iacocca, ±×´Â ´©±¸Àΰ¡?
4. SWOT ºÐ¼®
µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: nirvana9876
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Å©¶ó¿îÁ¦°ú ¸ÅÃâÁõ´ë¹æ¹ý°ú °æ¿µ°èȹ
(500¿ø, 26 Page)
I. Theme ¼±Á¤
II. ÃßÁø°èȹ
Project Scope
III. ȯ°æºÐ¼®
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IV. ¹æÇ⼺ µµÃâ
Framework/ Àü·« µµÃâ/ ¾ÆÀ̵ð¾î µµÃâ/ Concept µµÃâ
V. Concept Àû¿ë¾È
¥µ. Survey Result
µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: nirvana9876
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»ï¼ºÀüÀÚ Äɳ콺(KENOX) ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 34 Page)
1. KENOX ¶õ?
2. ¸¶ÄÉÆà ¸ñÇ¥ ¼ö¸³
3. ½ÃÀåÀÇ °æÇâ ¹× Àü¸Á ºÐ¼®
4. ȯ°æºÐ¼®-°æÀï»ç ¹× ¼ÒºñÀÚ
5. SWOT ºÐ¼®
6. STP Àü·« °úÁ¤
7. 4P ¹Í½º Àü·«ºÐ¼®
8. KENOXÀÇ ÇâÈÄ ¹æÇâ
µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: nirvana9876
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Áß±Ý¼Ó ¿ä¾àÁ¤¸®
(500¿ø, 11 Page)
1. Á߱ݼÓÀ̶õ?
2. Á߱ݼÓÀÌ À§ÇèÇÑ ÀÌÀ¯
3. Á߱ݼÓÀÌ ¸ö ¼Ó¿¡ µé¾î¿À¸é ¾î¶² ÀÛ¿ëÀ» ÇÏ´Â °ÍÀϱî?
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µî·ÏÀÏ: 2010.04.16 | µî·ÏÀÚ: maxmin777
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