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°Ë»ö°á°ú ÃÑ 6040°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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Ä«½¦¾î¸µÀÇ °³³ä°ú Ư¡ ¹× ½îÄ« ¸¶ÄÉÆà Àü·«
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1. Ä«½¦¾î¸µÀÇ °³³ä
2. Ä«½¦¾î¸µ°ú ·»ÅÍÄ« ºñ±³ºÐ¼®
3. ½îÄ« SOCAR ±â¾÷¼±Á¤¹è°æ
4. ½ÃÀåÁ¡À¯À²
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1. Ä«½¦¾î¸µ ½ÃÀåÇöȲºÐ¼®
2. ½îÄ« SWOTºÐ¼®
3. ½îÄ« STP ºÐ¼®
1) ½ÃÀå¼¼ºÐÈ (segmentation)
2) Ç¥Àû½ÃÀå¼±Á¤ (Targeting)
3) Æ÷Áö¼Å´× (Positioning)
4. ½îÄ« ¸¶ÄÉÆÃÀü·« Á¦¾È
1) °ü±¤ »ó..
µî·ÏÀÏ: 2017.07.28 | µî·ÏÀÚ: nirvana9876
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LGÆмÇÀÇ ¸¶ÄÉÆÃÀü·«°ú Á¶Á÷ ¹× ÀλçÁ¦µµÀÇ Æ¯Â¡
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1. LG ÆмÇÀº?
2. LG ÆмÇÀÇ ¸¶ÄÉÆà Àü·«
(1) ÀüüÀûÀÎ LG ÆмÇÀÇ ¸¶ÄÉÆà Àü·«
(2) ºê·£µåº° ¼¼ºÎ ¸¶ÄÉÆà Àü·«
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(i) Segmentation
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µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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¿º´ÇÕ¹ßÀü°ú Æó±â¹°¹ßÀüÀÇ Æ¯Â¡°ú »ç·Ê
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1. ¿º´ÇÕ¹ßÀüÀÇ Á¤ÀÇ
2. ¿º´ÇÕ¹ßÀüÀÇ Àå∙´ÜÁ¡
3. ¿º´ÇÕ¹ßÀüÀÇ Á¾·ù
4. ¿º´ÇÕ¹ßÀüÀÇ ÇöȲ ¹× Ãß¼¼
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2. Æó±â¹°¹ßÀüÀÇ ÀåÁ¡°ú ´ÜÁ¡
3. ´ÜÁ¡À» º¸¿ÏÇϱâ À§ÇÑ ±â¼ú°³¹ß
4. Æó±â¹°¹ßÀüÀÇ ÇöȲ
5. Æó±â¹°¹ßÀü °ü·Ã ƯÇã ÇöȲ
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µî·ÏÀÏ: 2017.07.20 | µî·ÏÀÚ: lbksnack
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¿ì¸®³ª¶ó ¹Ù¿ìóÁ¦µµÀÇ Æ¯Â¡°ú ¾ÕÀ¸·Î ³ª¾Æ°¥ ¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
(2,800¿ø, 4 Page)
[»çȸº¹ÁöÁ¤Ã¥·Ð] ¿ì¸®³ª¶ó ¹Ù¿ìóÁ¦µµÀÇ Æ¯Â¡°ú ¾ÕÀ¸·Î ³ª¾Æ°¥ ¹æÇâ¿¡ ´ëÇØ ³íÇϽÿÀ.
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µî·ÏÀÏ: 2017.06.21 | µî·ÏÀÚ: study1
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»çȸº¹ÁöÇàÁ¤°ú ÀϹÝÇàÁ¤°úÀÇ Â÷À̸¦ ±â¼úÇÏ°í, »çȸº¹ÁöÇàÁ¤ÀÇ Æ¯Â¡À» Á¦½ÃÇÏ°í ³íÇϽÿÀ.
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[»çȸº¹ÁöÇàÁ¤·Ð] »çȸº¹ÁöÇàÁ¤°ú ÀϹÝÇàÁ¤°úÀÇ Â÷À̸¦ ±â¼úÇÏ°í, »çȸº¹ÁöÇàÁ¤ÀÇ Æ¯Â¡À» Á¦½ÃÇÏ°í ³íÇϽÿÀ.
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3. »çȸº¹ÁöÇàÁ¤°ú ÀϹÝÇàÁ¤ÀÇ Â÷ÀÌÁ¡ ºñ±³ºÐ¼®
1) »çȸº¹ÁöÇàÁ¤°ú ÀϹÝÇàÁ¤ÀÌ Ãß±¸ÇÏ´Â ¸ñǥü°è
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µî·ÏÀÏ: 2017.06.07 | µî·ÏÀÚ: study1
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Á¤ºÎ¿¡¼ ½ÃÇàµÇ°í ÀÖ´Â »çȸº¹ÁöÁ¤Ã¥À» Á¶»çÇغ¸°í, ±× Ư¡À̳ª ¸ñÀûÀ» °íÂûÇϽÿÀ.
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[»çȸº¹ÁöÁ¤Ã¥·Ð] Á¤ºÎ¿¡¼ ½ÃÇàµÇ°í ÀÖ´Â »çȸº¹ÁöÁ¤Ã¥À» Á¶»çÇغ¸°í, ±× Ư¡À̳ª ¸ñÀûÀ» °íÂûÇϽÿÀ.
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µî·ÏÀÏ: 2017.06.02 | µî·ÏÀÚ: study1
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»ó´ãÀ̷еéÀÇ ´ëÇ¥Àû Ư¡µéÀ» ºñ±³ ºÐ¼®Çϱâ.
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[¾Æµ¿»ó´ã·Ð] »ó´ãÀ̷еéÀÇ ´ëÇ¥Àû Ư¡µéÀ» ºñ±³, ºÐ¼®Çϱâ.
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µî·ÏÀÏ: 2017.05.30 | µî·ÏÀÚ: study1
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ÁÖ¿ä ±³¼ö¿ä¸ñÀÇ °³³ä°ú Ư¡À» °£·«ÇÏ°Ô Á¤¸®ÇϽʽÿÀ.
(3,800¿ø, 7 Page)
[¿Ü±¹¾î·Î¼ÀÇ Çѱ¹¾î±³À°°úÁ¤ ¹× ±³¼ö¿ä¸ñ¼³°è] ÁÖ¿ä ±³¼ö¿ä¸ñÀÇ °³³ä°ú Ư¡À» °£·«ÇÏ°Ô Á¤¸®ÇϽʽÿÀ.
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µî·ÏÀÏ: 2017.05.23 | µî·ÏÀÚ: study1
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