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°Ë»ö°á°ú ÃÑ 855°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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ºñŸ500 ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 25 Page)
I. Introduction
II. Environment Analysis
III. Objective
IV. STP Analysis
V. Marketing Mix
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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ºäƼũ·¹µ÷ ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 7 Page)
1. 'ºäƼ Å©·¹µ÷'ÀÇ ¼Ò°³
1) ºäƼ Å©·¹µ÷ÀÇ ¼ºÀå°úÁ¤
2) ºäƼ Å©·¹µ÷ÀÇ È¸»çÀ̳ä
2. 'ºäƼ Å©·¹µ÷'ÀÇ STP, 4P, SWOT ºÐ¼®
1) STP ºÐ¼®
2) 4P (¸¶ÄÉÆùͽº) ºÐ¼®
3) SWOTºÐ¼®
µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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ºÎ¸£Å©Çϸ£Æ®ÀÇ ¹®È»ç°ü°ú ¸£³×»ó½º°ü
(500¿ø, 17 Page)
I. ºÎ¸£Å©Çϸ£Æ®´Â ´©±¸Àΰ¡?
1. ºÎ¸£Å©Çϸ£Æ®ÀÇ »ý¾Ö¿¡ ´ëÇÑ °íÂû
2. 19¼¼±â À¯·´
3. ±×°¡ ¹Ù¶ó º» À¯·´
II. ºÎ¸£Å©Çϸ£Æ®ÀÇ ¹®È»çÀû ¸£³×»ó½º°ü °íÂû
1. ºÎ¸£Å©Çϸ£Æ®ÀÇ ¹®È»ç°ü
2. ºÎ¸£Å©Çϸ£Æ®ÀÇ ¸£³×»ó½º°ü
(1) °íÀü・°í´ëÀÇ ºÎÈ°
(2) Àΰ£Àû °³¼ºÀÇ ¹ß°ß
(3) Çö¼¼¼ºÀÇ ¹ßÀü
(4) ±Ù´ë±¹°¡ÀÇ ±â¿ø
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µî·ÏÀÏ: 2010.04.13 | µî·ÏÀÚ: nirvana9876
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¹°·ù°ü¸® »ç·ÊºÐ¼® - ¸ÞµðÅ×Å©
(500¿ø, 4 Page)
¢º »ç·Ê ¿ä¾à
¢º °¢°¢ÀÇ ¹®Á¦Á¡¿¡ ´ëÇÑ ºÐ¼®°ú ´ë¾È
1) ½ÅÁ¦Ç°ÀÇ Ãʱ⠼ö¿ä·®¿¡ ´ëÇÑ °ø±Þ½ÇÆÐ.
2) ÁøºÎÈ Àü·«°ú ¸ð¼øµÇ´Â ±âÁ¸ Àç°í º¸À¯.
3) µô·¯¿ÍÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¹®Á¦¿Í ÆдРÁÖ¹®.
4) ±âÁ¸ÀÇ ´©ÀûµÈ Á¤º¸¿¡ ´ëÇÑ °ü¸®ÀÇ ¼ÒȦ.
µî·ÏÀÏ: 2010.04.12 | µî·ÏÀÚ: nirvana9876
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¸¶ÀÌÅ©·Î¼ÒÇÁÆ®»çÀÇ ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 33 Page)
1. ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®»çÀÇ ¿¬Çõ
2. ¸¶ÄÉÆÃÀ̶õ?
3. Á¦Ç°(Product)
4. °¡°Ý(Price)
5. À¯Åë
6. ÃËÁø
µî·ÏÀÏ: 2010.04.12 | µî·ÏÀÚ: nirvana9876
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·Ôµ¥¿ùµå ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(500¿ø, 24 Page)
¼·Ð
- ·Ôµ¥¿ùµå ¼±Á¤ µ¿±â&¸ñÀû
º»·Ð
- »óȲºÐ¼®
- ¸¶ÄÉÆà ½ÇÇà°èȹ
µî·ÏÀÏ: 2010.04.11 | µî·ÏÀÚ: nirvana9876
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³ª¶Ñ·ç(naturr) ¸¶ÄÉÆüº°ø»ç·Ê
(500¿ø, 33 Page)
³ª¶Ñ·ç¶õ?
1.Àü»çÀû °æ¿µ¹æħ
2.½ÃÀ嵿Çâ ¹× Àü¸Á
1) ¾ÆÀ̽ºÅ©¸² ÀüüÀû ½ÃÀå µ¿Çâ
2) ¾ÆÀ̽ºÅ©¸² ÃÑ ½ÃÀå
3.ȯ°æ ºÐ¼®
1)°æÀïÀû ȯ°æ
2)¼ÒºñÀÚ È¯°æ
4.SWOT ºÐ¼®
Strengths
Weakness
Opportunity
Threat
5.ºê·£µå Æ÷Æ®Æú¸®¿À ºÐ¼®
-BCG¸ðµ¨À» ÅëÇÑ ºÐ¼®
6.STP °úÁ¤
Segmentation
Targeting
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µî·ÏÀÏ: 2010.04.09 | µî·ÏÀÚ: nirvana9876
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°è¸ùÁÖÀÇ »ç»ó°ú öÇÐ ¹× ±³À°¹æ¹ý
(500¿ø, 21 Page)
1. »çȸ ¹®ÈÀû ¹è°æ
2. ±³À°Àû »óȲ
3. ¿©¼º±³À°
4. ±³À° »ç»ó°¡ [·ç¼Ò]
5. ¹ü¾ÖÇÐÆÄÀÇ ±³À°
µî·ÏÀÏ: 2010.04.09 | µî·ÏÀÚ: nirvana9876
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