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°Ë»ö°á°ú ÃÑ 1372°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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½ÃÀå¼¼ºÐÈ¿Í Ç¥Àû½ÃÀå¼±Á¤ ¹× Æ÷Áö¼Å´×°ú STP»ç·ÊºÐ¼®
(1,800¿ø, 10 Page)
1. ½ÃÀå¼¼ºÐÈ(Segmentation)
2. Ç¥Àû½ÃÀå ¼±Á¤(Targeting)
¨çÇ¥ÁØÈ Ä¿¹ö¸®Áö(standardized coverage)
¨èÂ÷º°È Ä¿¹ö¸®Áö(differentiated coverage)
¨éÁýÁßÀû Ä¿¹ö¸®Áö(concentrated coverage)
3. Æ÷Áö¼Å´×(Positioning)
4. ÀÚ¶óÀÇ(ZARA)ÀÇ STP »ç·Ê
5. Áßµ¿½ÃÀå¿¡¼ ·Î¸¸¼ÕÀÇ Æ÷Áö¼Ç´× Àü·«
6. ..
µî·ÏÀÏ: 2012.11.04 | µî·ÏÀÚ: idosk
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OEM ¼öÃâ¹æ½Ä ¹× ÀÚ±â»óÇ¥¼öÃâÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(1,200¿ø, 6 Page)
1. OEM(Original Equipment Manufacturing) ¼öÃâ¹æ½Ä
2. ÀÚ±â»óÇ¥ºÎÂø ¼öÃâ¹æ½Ä
3. ÀÚ±â»óÇ¥¼öÃâ Àü·«
4. ÀÚ±â»óÇ¥¼öÃâ ¼º°ø»ç·Ê
- ·Î¸¸¼ÕÀÇ ±Û·Î¹ú ºê·£µå Àü·«
µî·ÏÀÏ: 2012.11.04 | µî·ÏÀÚ: idosk
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