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°Ë»ö°á°ú ÃÑ 889°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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[e-ºñÁî´Ï½º°³·Ð] ¿Â¶óÀÎ ¸¶ÄÉÆà Àü·« ¼ö¸³Àº ¼¼ºÐÈ(Segmentation), ¸ñÇ¥¼³Á¤(Targeting), Æ÷Áö¼Å´×(Positioning)À¸·Î ½ÃÀ۵ȴÙ. ±¹³»¿¡¼ ¿Â¶óÀÎ ¸¶ÄÉÆÿ¡ ¼º°øÇÑ ±â¾÷ÀÇ »ç·Ê¸¦ 1°¡Áö¸¸ ã¾Æ¼ ¾î¶»°Ô ¸¶ÄÉÆà Àü·«À» Àû¿ëÇßÀ¸¸ç, ¸¶ÄÉÆùͽºÀÎ 4P(Product, Price, Place, Promotion)¿Í ¾î¶»°Ô ¿¬°è½ÃÄ×´ÂÁö¸¦ Á¤¸®ÇÏ¿© ..
µî·ÏÀÏ: 2020.01.22 | µî·ÏÀÚ: bokjihak
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Å»»óǰȸ¦ ¼³¸íÇÏ°í Esping-Anderson¿¡ ÀÇÇÑ º¹Áö±¹°¡ À¯ÇüÈ¿¡ ´ëÇØ ¼³¸íÇϽÿÀ.
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[»çȸº¹ÁöÁ¤Ã¥·Ð] Å»»óǰȸ¦ ¼³¸íÇÏ°í Esping-Anderson¿¡ ÀÇÇÑ º¹Áö±¹°¡ À¯ÇüÈ¿¡ ´ëÇØ ¼³¸íÇϽÿÀ.
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µî·ÏÀÏ: 2019.12.19 | µî·ÏÀÚ: bokjihak
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Lownberg¿Í Dolgoff(1996)ÀÇ Àü¹®°¡µéÀÇ À±¸®°·ÉÀÇ Á߿伺À» Á¦½ÃÇÏ°í ³íÇϽÿÀ.
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[»çȸº¹Áö½Çõ·Ð] Lownberg¿Í Dolgoff(1996)ÀÇ Àü¹®°¡µéÀÇ À±¸®°·ÉÀÇ Á߿伺À» Á¦½ÃÇÏ°í ³íÇϽÿÀ.
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µî·ÏÀÏ: 2019.11.20 | µî·ÏÀÚ: bokjiuniv
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