|
|
HOME |
|
°Ë»ö°á°ú |
|
|
|
|
°Ë»ö°á°ú ÃÑ 6868°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
|
|
KB ±¹¹ÎÀºÇàÀÇ ±â¾÷ÇöȲ°ú ¼º°ø¿äÀÎ
(1,000¿ø, 20 Page)
1. KB±¹¹ÎÀºÇà ±â¾÷¼Ò°³.
(1) KB ±¹¹ÎÀºÇà °æ¿µ±¸Á¶
(2) KB ±¹¹ÎÀºÇà ±â¾÷°³¿ä
(3) KB ±¹¹ÎÀºÇà ±â¾÷±Ô¸ð
(4 ) KB ±¹¹ÎÀºÇà ±â¾÷¿¬Çõ
(5) KB ±¹¹ÎÀºÇà ·Î°íÀǹÌ
(6) KB ±¹¹ÎÀºÇà °æ¿µ¸ñÇ¥
2. KB ±¹¹ÎÀºÇà ÇöÀç »óȲºÐ¼®
¨ç KB ±¹¹ÎÀºÇà ½ÃÀåÁ¡À¯À²ºÐ¼®
¨è KB ±¹¹ÎÀºÇà ¼öÀͼº°ú ¼ºÀå·ü
¨é KB ±¹¹ÎÀºÇà À繫°Ç..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
IKEA ÀÌÄÉ¾Æ ±â¾÷ÇöȲ°ú CSRÈ°µ¿ºÐ¼®(Ã¥ÀӰ濵 »ç·Êº¸°í¼)
(1,000¿ø, 31 Page)
1. ¼·Ð
¢º ÀÌÄɾÆ(IKEA) ¼±Á¤ ÀÌÀ¯
2. ½º¿þµ§ ±â¾÷ÀÇ CSR È°µ¿ Ư¡
1) ±âº» Á¤º¸
2) ½º¿þµ§°ú CSR
3. IKEA ÀÌÄɾÆ
1) ±âº» ¼Ò°³
- ¼ÒºñÀÚ¿ÍÀÇ °ø°¨
- ±¤°íÄÁ¼Á
- °¡±¸¸¦ Àú·ÅÇÏ°Ô ÆǸÅÇÒ ¼ö ÀÖ´Â ¸ÅÄ¿´ÏÁò ºÐ¼®
2) IKEA ÀÌÄÉ¾Æ¿Í CSR
(1) °¡±¸»ê¾÷ÀÇ Æ¯Â¡°ú ÀÌÄɾÆÀÇ ±â¾÷Á¤Ã¥
(2) IWAY - IKEA CSR È°µ¿..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
H&MÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆüº°ø»ç·ÊºÐ¼®
(1,000¿ø, 60 Page)
¥°. ¼±Á¤ µ¿±â
¥±. H&MÀº ¹«¾ùÀΰ¡?
1. ȸ»ç¼Ò°³
2. SPAºê·£µå¶õ?
-SPAÀÇ Åº»ýµ¿±â
¥². ȯ°æºÐ¼®
1. °Å½ÃÀû ȯ°æ
¨çSPAºê·£µåÀÇ ±¹°¡ º° ¼Òºñ ¼ºÇâ
-½ºÆäÀÎ(MANGO, ZARA)
-½º¿þµ§(H&M)
-ÀϺ»(UNIQLO)
-¹Ì±¹(Forever21, GAP)
¨è´Þ¶óÁø ¼±Áø±¹ÀÇ »çȸ ÀνÄ
¨éÇѱ¹ ½ÃÀå¿¡¼ÀÇ ¼Òºñ ÇüÅÂ¿Í ¼ÒºñÀÚµéÀÇ ÀÎ½Ä ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
G¸¶ÄÏÀÇ ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 19 Page)
1. G¸¶ÄÏ ¼±Á¤¹è°æ
2. G¸¶ÄÏ °³¿ä ¹× ¿¬Çõ
1)±â¾÷ °³¿ä
2)±â¾÷ ¿¬Çõ
3. ¿ÀǸ¶ÄÏ ½ÃÀå ÇöȲ
1)¡®¿ÀǸ¶ÄÏ¡¯¿¡ ´ëÇÏ¿©
2)¿ÀǸ¶ÄÏ ¼ºÀå·ü ¹× ½ÃÀåÁ¡À¯À²
3)ÁÖ¿ä°æÀï»ç 11¹ø°¡ÀÇ À§Çù
4. G¸¶ÄÏ SWOTºÐ¼®
⓵°Á¡(Strength)
⓶¾àÁ¡(Weakness)
⓷±âȸ(Opportunity)
⓸À§Çù(Threat)
5. ..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
GSȨ¼îÇÎÀÇ ±â¾÷ÇöȲ°ú SWOTºÐ¼® ¹× ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 20 Page)
1. GSȨ¼îÇÎ (GS SHOP) ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) »ç¾÷¿µ¿ª
2. GSȨ¼îÇÎ ±â¾÷»óȲºÐ¼®
3. Ȩ¼îÇλê¾÷ ÇöȲºÐ¼® (5 Force ModelºÐ¼®)
4. GSȨ¼îÇÎ SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. GSȨ¼îÇÎ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. GSȨ¼î..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
CJ¿À¼îÇÎ ±â¾÷ÇöȲ°ú CJ¿À¼îÇÎ Áß±¹ÁøÃ⠰濵Àü·«
(1,000¿ø, 27 Page)
¥°. CJ¿À¼îÇÎ ±â¾÷¼Ò°³
-CJ¿À¼îÇÎ ±â¾÷ ¼Ò°³
-±â¾÷ ºñÀü
-±â¾÷ ÀÎÀç»ó
-±â¾÷¹®È
-¿¬Çõ
¥±. ±â¾÷ÇöȲºÐ¼® (Áß±¹½ÃÀå)
1. ȯ°æ ºÐ¼®
(1) Á¤Ä¡Àû ȯ°æ
(2) ¹®ÈÀû ȯ°æ
(3) ±â¼úÀû ȯ°æ (Technological Env.)
(4) °æÁ¦Àû ȯ°æ
(5) ¹ýÀû ȯ°æ
(6) »çȸ¡¤À±¸®Àû ȯ°æ
2. IB Mechanism ºÐ¼®
3. CJ¿À¼îÇÎ ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
CJ E&M ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 18 Page)
¥° ±â¾÷¼±Á¤ÀÌÀ¯
¥± CJ E&M¼Ò°³
1. ȸ»ç¼Ò°³
2. ¿¬Çõ
¥² ȯ°æºÐ¼®
1. ³»ºÎȯ°æºÐ¼®
1) »ê¾÷ÀÇ ÇöȲ
2) »ê¾÷ÀÇ ¼ºÀ强
3) °æ±âº¯µ¿ÀÇ Æ¯¼º ¹× °èÀý¼º
4) ½ÃÀå¿©°Ç
2. ¿ÜºÎȯ°æºÐ¼® (5 Forces Model)
1) »ê¾÷ ³» °æÀï
2) ÀáÀçÀû ÁøÀÔÀÚ
3) ´ëüÀç
4) °ø±ÞÀÚÀÇ ±³¼··Â
5) ¼ÒºñÀÚÀÇ ±³¼··Â
..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
BBQ ºñºñÅ¥ ġŲüÀÎÁ¡ ¼º°ø»ç·ÊºÐ¼®
(1,000¿ø, 24 Page)
¥° ¼·Ð
¥± BBQ ºñºñÅ¥ ºê·£µå½ºÅ丮
2.1 BBQ â¾÷ÀÇ µ¿±â
2.2 BBQ »ç¾÷ÀÇ ½ÃÀÛ
2.3 °¡¸ÍÁ¡ 100È£Á¡À» À§ÇÑ ³ë·Â
¥² ġŲ»ê¾÷ÀÇ 5 Force ºÐ¼®
3.1 ġŲ »ê¾÷ÀÇ 5 Force ºÐ¼® (°ú°Å¿Í ÇöÀç)
3.2 ġŲ»ê¾÷ ¸Å·Âµµ ºÐ¼® ¹× Á¾ÇÕ
¥³ BBQ ºñºñÅ¥ ¼º°ø¿äÀÎ ºÐ¼®
4.1 BBQ¿Í ¸¶ÀÌŬ Æ÷ÅÍÀÇ º»¿øÀû °æÀïÀü..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
|
|
|
|
|
|
|
|
|
|
|
|
|
81
82
83
84
85
86
87
88
89
90
|
|
|
|
|
|
|
|
|