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°Ë»ö°á°ú ÃÑ 44°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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Çö´ëÀÚµ¿Â÷ÀÇ ¸¶ÄÉÆà 4PÀü·«°ú Çö´ëÀÚµ¿Â÷ÀÇ Àεµ½ÃÀåÁøÃâÀü·«
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1. Çö´ëÀÚµ¿Â÷ ÇØ¿ÜÁøÃâ¹è°æ
2. ±¹³» ÀÚµ¿Â÷½ÃÀå ÇöȲ
3. Çö´ëÀÚµ¿Â÷ ÇØ¿ÜÁøÃâÇöȲ
4. °æÀïÀÚ ºÐ¼®
5. Àεµ ½ÃÀåȯ°æºÐ¼®
6. Çö´ëÀÚµ¿Â÷ÀÇ ¸¶ÄÉÆà 4PÀü·«
1) Á¦Ç°Àü·«
2) °¡°ÝÀü·«
3) À¯ÅëÀü·«
4) ÇÁ·Î¸ð¼ÇÀü·«
7. Çö´ëÀÚµ¿Â÷ SWOTºÐ¼®
(1) S
(2) W
(3) O
(4) T
8. Çö´ëÀÚµ¿Â÷ÀÇ STPÀü·«
1) ..
µî·ÏÀÏ: 2017.08.07 | µî·ÏÀÚ: nirvana9876
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Ä®½º¹ö±× ±Û·Î¹ú ¸¶ÄÉÆà 4PÀü·«
(1,000¿ø, 19 Page)
(¥°). ¸ÆÁÖ½ÃÀå ȯ°æºÐ¼®
(¥±). Ä®½º¹ö±× ºÐ¼®
1. Ä®½º¹ö±× ¼Ò°³
1) µ§¸¶Å© ¿Õ½Ç °ø½Ä ¸ÆÁÖ Ä®½º¹ö±×
2) Ä®½º¹ö±×ÀÇ ÇöÀç
3) Ä®½º¹ö±× ±â¾÷¹®È¿Í °æ¿µÃ¶ÇÐ
2. Ä®½º¹ö±× Æ÷Áö¼Å´× Àü·«
3. ÇÏÀ̳×ÄË°ú ºñ±³ºÐ¼®
(¥²). Ä®½º¹ö±× ±Û·Î¹ú ¸¶ÄÉÆà 4PÀü·«
1. product
2. Price (±Û·Î¹ú °¡°Ý°æÀï·Â)
3. Place
1) ..
µî·ÏÀÏ: 2017.08.07 | µî·ÏÀÚ: nirvana9876
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Ä«Æ亣³× ºê·£µå ¸¶ÄÉÆà SWOT, 4PÀü·«ºÐ¼®
(1,000¿ø, 28 Page)
¥°. ¼·Ð
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1. Ä«Æ亣³× ¼Ò°³
2. Ä«Æ亣³× ȯ°æºÐ¼®
2.1 ±¹³» Ä¿ÇǽÃÀåÀÇ ÇöȲ
2.2 Ä«Æ亣³× 3C ºÐ¼®
2.2.1 Company (ÀÚ»çºÐ¼®)
⓵ À¯·´Ç³À» °Á¶ÇÏ´Â Â÷º°È
⓶ ÀÎÅÍ³Ý ¼¼´ë¿¡ ¸Â´Â ¸ÅÀå
⓷ Áö¼ÓÀûÀÌ°í °ú°¨ÇÑ ÅõÀÚ
⓸ »çȸÀû °øÇå
2.2.2 Competitor (°æÀï»çºÐ¼®)
⓵ ½º..
µî·ÏÀÏ: 2017.08.07 | µî·ÏÀÚ: nirvana9876
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³ªÀÌÅ° ±Û·Î¹ú °æ¿µÀü·«°ú ³ªÀÌÅ° ¸¶ÄÉÆùͽº 4PÀü·«
(1,000¿ø, 20 Page)
1. ³ªÀÌÅ° ±â¾÷¼Ò°³
(1) ³ªÀÌÅ° °³¿ä
(2) ³ªÀÌÅ° ºê·£µåÀ̹ÌÁö
2. ³ªÀÌÅ° 5 Force Model ºÐ¼®
3. ³ªÀÌÅ° SWOTºÐ¼®
4. ³ªÀÌÅ° ±Û·Î¹ú °æ¿µÀü·«
(1) ¼¼°èÈÀü·«
(2) ÇöÁöÈÀü·«
(3) À±¸®°æ¿µÀü·«
(4) Çõ½ÅÀü·«
5. ³ªÀÌÅ° ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯..
µî·ÏÀÏ: 2017.07.28 | µî·ÏÀÚ: nirvana9876
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¹Ùºñºê¶ó¿î ¸¶ÄÉÆùͽº 4P Àü·«ºÐ¼®
(1,000¿ø, 46 Page)
I. ¼·Ð1. ¹Ùºñºê¶ó¿î Bobbi Brown ¼Ò°³
2. ¹Ùºñºê¶ó¿î Bobbi Brown ¼±Á¤ÀÌÀ¯
II. º»·Ð
1. ½ÃÀå ȯ°æ ºÐ¼®
1) Çѱ¹ ³²¼ºÈÀåÇ° µ¿Çâ
2) Çѱ¹ ³²¼ºÈÀåÇ° Àü¸Á
3) ½Ã»çÁ¡
2. ¹Ùºñºê¶ó¿î STP Àü·«
1) Segmentation
2) Targeting
3) Positioning
3. ¹Ùºñºê¶ó¿î SWOT ºÐ¼®
1) °Á¡(Strength)
2) ¾àÁ¡(Wea..
µî·ÏÀÏ: 2017.07.27 | µî·ÏÀÚ: nirvana9876
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MISSHA ¹Ì»þÀÇ ±â¾÷ÇöȲ°ú ¹Ì»þ ¸¶ÄÉÆùͽº 4PÀü·«
(1,000¿ø, 38 Page)
1. º¸°í¼¿ä¾à
2. MISSHA ¹Ì»þ ±â¾÷È÷½ºÅ丮
3. MISSHA ¹Ì»þ : ȯ°æ ºÐ¼®
3.1 °Å½ÃÀû ȯ°æ ºÐ¼®
3.2 ¹Ì½ÃÀû ȯ°æ ºÐ¼®
3.2.1 ÀÚ»çºÐ¼®
(1) Á¤Á÷ÇÑ ±â¾÷, ÇÕ¸®ÀûÀÎ °æ¿µ
(2) ¾ç³¯ÀÇ Ä® - Àú°¡°Ý
3.2.2 °ø±Þ¾÷ü
3.2.3 À¯ÅëºÐ¼®
3.2.4 °í°´ºÐ¼®
(1) °¡Ä¡ ¼ÒºñÀÇ È®´ë
(2) ¿Â¶óÀÎ-¿ÀÇÁ¶óÀÎÀÇ ÅëÇÕ Ä¿¹Â´ÏÄÉ..
µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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MCM ÇØ¿ÜÁøÃâ STPÀü·« ¼³Á¤°ú MCM ÇØ¿ÜÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·« ±âȹ¾È
(1,000¿ø, 17 Page)
1. MCM ±â¾÷ºÐ¼®
(1) MCM ºê·£µå°³¿ä
(2) MCM SWOTºÐ¼®
1) °Á¡ (Strength)
2) ¾àÁ¡ (Weakness)
3) ±âȸ (Opportunity)
4) À§Çù (Threat)
2. MCM ÇØ¿ÜÁøÃâ»óȲ°ú ±â¾÷¸ñÇ¥
(1) È«ÄáÁøÃâ»óȲ
(2) Áß±¹ÁøÃâ»óȲ
(3) ±¸Ã¼ÀûÀÎ ÇØ¿ÜÁøÃâ¸ñÇ¥
3. MCM ÇØ¿ÜÁøÃâ STPÀü·« ¼³Á¤
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ..
µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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LGÀüÀÚ Áß±¹ÁøÃâÀü·«ÀÇ ¹®Á¦Á¡°ú Áß±¹ÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·«
(1,000¿ø, 17 Page)
1. LGÀüÀÚ ±â¾÷¼Ò°³
(1) LGÀüÀÚ ±â¾÷°³¿ä
(2) LGÀüÀÚ Áß±¹ÁøÃâ History
2. Áß±¹ TV½ÃÀå ºÐ¼®
(1) LGÀüÀÚÀÇ Áß±¹³» ½ÇÀû
(2) °æÀï»çºÐ¼®
(3) ½ÃÀ嵿Çâ
3. LGÀüÀÚ Áß±¹½ÃÀåÁøÃâ Àü·«ÀÇ Æ¯¼º
(1) ÁÖ·ÂÁ¦Ç°ÀÇ Æ¯¼º
(2) À¯ÅëÀü·«ÀÇ Æ¯¼º
(3) °í°´ÀÇ Æ¯¼º
4. LGÀüÀÚ Áß±¹ÁøÃâ ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product (Á¦..
µî·ÏÀÏ: 2017.07.26 | µî·ÏÀÚ: nirvana9876
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GS25 ¸¶ÄÉÆÃÀü·« »ç·Ê¿¬±¸(GS25 SWOTºÐ¼®, STPºÐ¼®, 4PÀü·«)
(1,000¿ø, 19 Page)
1. GS25 ±â¾÷ºÐ¼®°ú Çٽɿª·®ºÐ¼®
2. ÆíÀÇÁ¡ ½ÃÀå»óȲºÐ¼®
3. GS25ÀÇ ¼º°ø¿äÀÎ
4. GS25 SWOTºÐ¼®
5. GS25 STPºÐ¼®
(1) ½ÃÀå¼¼ºÐÈ (Segmentation)
(2) ¸ñÇ¥½ÃÀå¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
6. GS25 ¸¶ÄÉÆùͽº 4PÀü·«
(1) Á¦Ç°Àü·« (Product)
(2) °¡°ÝÀü·« (Price)
(3) À¯ÅëÀü·« (Plac..
µî·ÏÀÏ: 2017.07.24 | µî·ÏÀÚ: nirvana9876
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