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°Ë»ö°á°ú ÃÑ 7°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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bmw ¸¶ÄÉÆà Àü·«ºÐ¼®(SWOTºÐ¼®, STPÀü·«, 4PÀü·«)
(1,000¿ø, 8 Page)
1. ȸ»ç¼Ò°³.
1) ¿¬Çõ
2) ºê·£µå
3) Á¦Ç°¶óÀÎ
2. ÀÚµ¿Â÷ »ê¾÷±¸Á¶ºÐ¼®
1) °æÀï»ç
(1) º¥Ã÷
(2) ¾Æ¿ìµð
(3) Æø½º¹Ù°Õ
2) ÁÖ¿ä Ÿ°Ù
3. ¸¶ÄÉÆà Àü·«ºÐ¼®
1) SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
2) STPÀü·«
(1) ¼¼ºÐÈ ( Segmentation..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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BMW °æ¿µÀü·« ¼º°ø»ç·Ê¿¬±¸
(1,000¿ø, 16 Page)
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1. BMW ±â¾÷¼±Á¤¹è°æ
2. BMW ±â¾÷°³¿ä
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2. BMWÀÇ Àü·«
(1) ÀÌÇǼÇÆ® ´ÙÀ̳»¹Í½º Àü·«ÀÇ Á¤ÀÇ
(2) Àü·« ¼ö¸³ ¹è°æ
(3) Àü·« ±¸Çö ¿ä¼Ò
(4) ´ëÇ¥¸ðµ¨
(5) Àü·«ÀÇ ¼º°ø
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2. BMWÀÇ ÇâÈÄÀü¸Á
¥³. Âü°íÀÚ·á
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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BMW ±â¾÷ºÐ¼® ¹× ¼º°ø»ç·ÊºÐ¼®
(1,000¿ø, 7 Page)
1. ±â¾÷¼Ò°³
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2) ºê·£µå
3) Á¦Ç°¶óÀÎ
2. »ê¾÷±¸Á¶ºÐ¼®
1) °æÀïÀÚ
(1) BENZ
(2) AUDI
(3) Volkswagen
2) ÁÖ¿ä Ÿ°Ù
3. Àü·«ºÐ¼®
1) SWOT
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
2) STP
(1) ¼¼ºÐÈ ( Segmentation )
(2) Ç¥Àû..
µî·ÏÀÏ: 2014.02.17 | µî·ÏÀÚ: jungteak39
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BMWÀÇ ±Û·Î¹ú °æ¿µÀü·«°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(4,500¿ø, 6 Page)
I. ¼·Ð
II. º»·Ð
1. ±Û·Î¹úÀÚµ¿Â÷±â¾÷
2. BMWÀÇ °æ¿µ¼º°ú
3. BMWÀÇ ±Û·Î¹ú °æ¿µÀü·«
(1) BMWÀÇ °æ¿µÇõ½ÅÀü·«
1) ¸ÂÃã»ý»ê½Ã½ºÅÛ(KOVP)
2) ³ëµ¿½Ã°£ ÀúÃàÁ¦
3) Premium Segment(ÁÖ¿ä °í°´ÃþÀ¸·Î °í¼ÒµæÀÚ¸¦ ¼³Á¤) Àü·«
(2) »çȸºÐ¾ß Àü·«
(3) ȯ°æºÐ¾ß Àü·«
(4) ¼¼°èÈ Àü·«
(5) ³ë»çÀÇ ..
µî·ÏÀÏ: 2013.02.05 | µî·ÏÀÚ: ryanhschoi
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µµ¿äŸ ·º¼½º °í°¡°ÝÁ¤Ã¥ ¹× ºê·£µåÀü·« ¹× BMW °æÀï»ç ºñ±³ºÐ¼®À» ÅëÇÑ ¼º°ø»ç·ÊºÐ¼®
(1,000¿ø, 24 Page)
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1. ¹è °æ(Lexus ºê·£µå ¼±Á¤ÀÌÀ¯)
2. Åä¿äŸ ÀÚµ¿Â÷ ±â¾÷¼Ò°³
3. Lexus ºê·£µå ¼Ò°³
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1. ±¹³» ¼öÀÔÂ÷ ½ÃÀå ÇöȲ
2. °æÀï»ç ¼Ò°³ - BMW
3. STP Àü·« ºÐ¼®
4. SWOT ºÐ¼® & BCG ¸ÅÆ®¸¯½º
5. 4P Àü·« ºÐ¼®
6. ºÏ¹Ì½ÃÀå ÁøÃâ »ç·Ê
6 - 1. »óȲºÐ¼®
6 - 2. Lexus °³¹ß°áÁ¤°ú ºê·£µå ¼±ÅðúÁ¤..
µî·ÏÀÏ: 2011.12.30 | µî·ÏÀÚ: new449
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BMW ÇÁ¸®¹Ì¾ö ¸¶ÄÉÆÃÀü·«ºÐ¼®
(500¿ø, 17 Page)
¥°. BMW ¼Ò°³
¥±. ÇÁ¸®¹Ì¾ö ¸¶ÄÉÆÃ
- BMW ÇÁ¸®¹Ì¾ö ¸¶ÄÉÆÃ
¥². BMWÀÇ ºÐ¼®
¥³. BMWÀÇ ¹ßÀü¹æÇâ
µî·ÏÀÏ: 2010.04.05 | µî·ÏÀÚ: nirvana9876
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BMW ¸¶ÄÉÆÃÀü·«°ú ¼º°ø»ç·ÊºÐ¼®
(500¿ø, 11 Page)
BMW Business strategy
Z3 Roadster Ãâ½Ã 1´Ü°è
PPL Marketing
Launch Strategy »óȲºÐ¼®
Z3 Roadster Ãâ½Ã 2´Ü°è
4P Àü·« ¹× Brand Image Marketing
µî·ÏÀÏ: 2010.04.05 | µî·ÏÀÚ: nirvana9876
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