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°Ë»ö°á°ú ÃÑ 63°³ÀÇ ÀÚ·á°¡ ÀÖ½À´Ï´Ù. |
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CJ¿À¼îÇÎ ±â¾÷ºÐ¼®°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 18 Page)
<1> ±â¾÷¼Ò°³
- ȸ»ç¿¬Çõ
- »ç¾÷ºÐ¾ß
(1) TV ¼îÇÎ
(2) CJmall
(3) Catalog
(4) Global Business
- ¸ÅÃâºÐ¼®
<2> Ȩ¼îÇÎ ½ÃÀåºÐ¼®
<3> CJ ¿À¼îÇÎ °æ¿µÀü·«.
<4> CJ ¿À¼îÇÎ ¸¶ÄÉÆà STPÀü·«
Segmenting
Targeting
Positioning
<5>CJ ¿À¼îÇÎ SWOTºÐ¼®Strength
Weakness
Opportun..
µî·ÏÀÏ: 2017.08.28 | µî·ÏÀÚ: nirvana9876
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CJ´ëÇÑÅë¿î ±â¾÷ºÐ¼®°ú swotºÐ¼® ¹× CJ´ëÇÑÅë¿î ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 22 Page)
1. CJ´ëÇÑÅë¿î ±â¾÷¼Ò°³
(1) CJ´ëÇÑÅë¿î °³¿ä
(2) CI¼Ò°³
(3) »ç¾÷ºÐ¾ß
2. CJ´ëÇÑÅë¿î SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
3. °æÀï»ç¿Í ºñ±³ºÐ¼®
4. CJ´ëÇÑÅë¿î ÁÖ¿ä°æ¿µÀü·«
5. CJ´ëÇÑÅë¿î ¹°·ùÀü·«
(1) RFID¸¦ È°¿ëÇÑ ¹°·ù°ü¸®
(2) ±¹Á¦ ¹°·ù ³×Æ®¿öÅ©ÀÇ È®´ë
(3..
µî·ÏÀÏ: 2017.08.28 | µî·ÏÀÚ: nirvana9876
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CJ LION ½ÅÁ¦Ç°°³¹ß ¸¶ÄÉÆñâȹ¼
(1,000¿ø, 23 Page)
¥°. ¼·Ð
1. º¸°í¼ ÀÛ¼º¹è°æ
¥±. º»·Ð
1. ½ÅÁ¦Ç°°³¹ß ¾ÆÀ̵ð¾î µµÃâ
2. ½ÅÁ¦Ç° ¾ÆÀ̵ð¾î
3. Á¦Ç° ÄÁ¼Á°³¹ß
4. ¼¼Å¹¼¼Á¦ ½ÃÀåºÐ¼®
5. ±â¾÷¼Ò°³ ¹× Á¦Ç°¼Ò°³
6. CJ lion SWOTºÐ¼®
-°Á¡(strength)
-¾àÁ¡(Weakness)
-±âȸ(Opportunity)
-À§Çù(threat)
7. CJ ¶óÀÌ¿Â STP Àü·«Á¦¾È
-Segmentation
-Targeting
..
µî·ÏÀÏ: 2017.08.28 | µî·ÏÀÚ: nirvana9876
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CJ Á¦ÀÏÁ¦´ç ±â¾÷¼Ò°³ ¹× CJ Á¦ÀÏÁ¦´ç SWOTºÐ¼®
(1,000¿ø, 20 Page)
¥°. CJ Á¦ÀÏÁ¦´ç ±â¾÷¼Ò°³
1. CJ Á¦ÀÏÁ¦´ç ±â¾÷ ¼±Á¤ ÀÌÀ¯
2. CJ Á¦ÀÏÁ¦´ç ±â¾÷ ¼Ò°³
1) ¿¬Çõ
2) CJ Á¦ÀÏ Á¦´ç »ç¾÷ ºÎ¹® ¹× ¼Ò°³
¥±.»ê¾÷ºÐ¼®
1. ½ÄÇ° »ê¾÷ÀÇ ÀϹÝÀû Ư¼º
2. ¼ºÀå °úÁ¤°ú ¼ö¸íÁÖ±â
3. ½ÄÇ°»ê¾÷ ºÐ¼® – °æ±â ¹Î°¨µµ
4. ½ÄÇ° ½ÃÀå µ¿Çâ –¼¼°è ½ÃÀå°ú ±¹³»½ÃÀå
5.»ê¾÷±¸Á¶ºÐ¼®(5FORC..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ¿À¼îÇÎ ±â¾÷ÇöȲ°ú CJ¿À¼îÇÎ Áß±¹ÁøÃ⠰濵Àü·«
(1,000¿ø, 27 Page)
¥°. CJ¿À¼îÇÎ ±â¾÷¼Ò°³
-CJ¿À¼îÇÎ ±â¾÷ ¼Ò°³
-±â¾÷ ºñÀü
-±â¾÷ ÀÎÀç»ó
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¥±. ±â¾÷ÇöȲºÐ¼® (Áß±¹½ÃÀå)
1. ȯ°æ ºÐ¼®
(1) Á¤Ä¡Àû ȯ°æ
(2) ¹®ÈÀû ȯ°æ
(3) ±â¼úÀû ȯ°æ (Technological Env.)
(4) °æÁ¦Àû ȯ°æ
(5) ¹ýÀû ȯ°æ
(6) »çȸ¡¤À±¸®Àû ȯ°æ
2. IB Mechanism ºÐ¼®
3. CJ¿À¼îÇÎ ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ ´ëÇÑÅë¿î ¸¶ÄÉÆùͽº ¹× ¼º°øÀü·«
(1,000¿ø, 23 Page)
¥°. ¼·Ð
1. CJ´ëÇÑÅë¿î ¼±Á¤¹è°æ
2. CJ´ëÇÑÅë¿î ±â¾÷°ú ¼ºñ½º ¼Ò°³
*±â¾÷¼Ò°³
*¼ºñ½º ¼Ò°³
¥±. CJ ´ëÇÑÅë¿î ¸¶ÄÉÆùͽº 7PºÐ¼®
1. ¼ºñ½ºÀü·«
2. °¡°ÝÀü·«
3. À¯ÅëÀü·«
4. ÃËÁøÀü·«
¥¡. À¯ºñÄõÅͽº ȯ°æ(½º¸¶Æ®Æù, ¹«¼±±â±â) ±â¹Ý ±¤°í
¥¢. üÇè ¸¶ÄÉÆÃ
¥£. ¹æ¼Û/¿µÈ PPL ±¤°í
5. ¼ºñ½º Âü¿©ÀÚ
6. °ú..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ ÇÞ¹Ý ¸¶ÄÉÆÃÀü·«°ú ¼º°øÀü·« ºÐ¼®
(1,000¿ø, 33 Page)
1. CJÁ¦ÀÏÁ¦´ç ±â¾÷¼Ò°³
2. ÇÞ¹Ý Á¦Ç°¼Ò°³
¡®Ç޹ݡ¯À̶õ?
¡®Ç޹ݡ¯ÀÇ Á¾·ù
3. ÇöÀç ÀÚ»ç ºÐ¼®
±â¾÷ ³»/¿ÜºÎ ȯ°æ ºÐ¼® (ÇÞ¹Ý SWOT ºÐ¼®)
¤¡. °Á¡ (Strength)
¤¤. ¾àÁ¡ (Weakness)
¤§. ±âȸ (Opportunity)
¤©. À§Çù (Threat)
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¤¡. ¼¼ºÐÈ Àü·« (..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ »êµé¾Ö ¸¶ÄÉÆÃÀü·« ºÐ¼®
(1,000¿ø, 16 Page)
¥°. µé¾î°¡¸ç
1. Á¦Ç°¼±Á¤ÀÌÀ¯
¥±. »êµé¾Ö ¸¶ÄÉÆÃÀü·« ºÐ¼®
1. SWOT ºÐ¼®
1) Strength (°Á¡)
2) Weakness (¾àÁ¡)
3) Opportunity(±âȸ)
4) Threat(À§±â)
2. »êµé¾Ö STP Àü·«
1) ½ÃÀå ºÐ¼®
2) Segmentation (½ÃÀå ¼¼ºÐÈ)
3) Targeting
4) Positioning
3. »êµé¾Ö ¸¶ÄÉÆùͽº 4PÀü·«
1) Á¦Ç°(Produ..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ ¹Ì³×¿öÅÍ ¸¶ÄÉÆÃÀü·«
(1,000¿ø, 17 Page)
1. ¹Ì³×¿öÅÍ º¸°í¼¿ä¾à
2. µµÀÔ ¹× ¹®Á¦Á¦±â
1) ¡®¿ï¸ª ¹Ì³×¿öÅÍ¡¯¿¡¼ ¡®¹Ì³×¿öÅÍ¡¯·ÎÀÇ ¸®´º¾ó
2) »õ·Î¿î ÀüȯÁ¡ ¡®¹ÙÄÚµå·Ó Ä·ÆäÀΡ¯
3) ±× ÈÄ Çຸ
3. ¹Ì³×¿öÅÍ Çö »óȲºÐ¼®
1) ±â¾÷, ¼ÒºñÀÚ, °æÀï»ç¿¡ ´ëÇÑ Æò°¡
(1) ±â¾÷¿¡ ´ëÇÑ Æò°¡
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(2) ¼ÒºñÀÚ¿¡ ´ëÇÑ Æò°¡
(3) °æÀï..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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CJ E&M ±â¾÷ÇöȲ°ú ¸¶ÄÉÆÃÀü·«ºÐ¼®
(1,000¿ø, 18 Page)
¥° ±â¾÷¼±Á¤ÀÌÀ¯
¥± CJ E&M¼Ò°³
1. ȸ»ç¼Ò°³
2. ¿¬Çõ
¥² ȯ°æºÐ¼®
1. ³»ºÎȯ°æºÐ¼®
1) »ê¾÷ÀÇ ÇöȲ
2) »ê¾÷ÀÇ ¼ºÀ强
3) °æ±âº¯µ¿ÀÇ Æ¯¼º ¹× °èÀý¼º
4) ½ÃÀå¿©°Ç
2. ¿ÜºÎȯ°æºÐ¼® (5 Forces Model)
1) »ê¾÷ ³» °æÀï
2) ÀáÀçÀû ÁøÀÔÀÚ
3) ´ëüÀç
4) °ø±ÞÀÚÀÇ ±³¼··Â
5) ¼ÒºñÀÚÀÇ ±³¼··Â
..
µî·ÏÀÏ: 2017.07.23 | µî·ÏÀÚ: nirvana9876
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