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1. FCB ¸ðÇüÀÇ °³³ä°ú ±¸Á¶ ¹× Ư¡ 1) Á¦ 1°ø°£: °í°ü¿©/À̼ºÀû »ç°í(high involvement/thinking) 2) Á¦ 2°ø°£: °í°ü¿©/°¨¼º(high involvement/feeling) 3) Á¦ 3°ø°£: Àú°ü¿©/À̼ºÀû »ç°í(low involvement/thinking) 4) Á¦ 4°ø°£: Àú°ü¿©/°¨¼º(low involvement/feeling) 2. ELM(Elaboration Likelihood Model) 1) ..
µî·ÏÀÏ: 2011.09.15 | µî·ÏÀÚ: qoo90033
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