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¤ýÃÖ´ë 10ÆäÀÌÁö±îÁö ¹Ì¸®º¸±â ¼ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. |
¤ý¹®¼ÀÇ À̹ÌÁö¸¦ Ŭ¸¯ÇÏ½Ã¸é ´õ¿í ÀÚ¼¼ÇÑ ³»¿ëÀ» º¸½Ç ¼ö ÀÖ½À´Ï´Ù.(´Ü, 4ÆäÀÌÁö ÀÌÇÏ ÀÚ·á Á¦¿Ü) |
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ÆǸŰ¡°Ý: 1,000¿ø (37page) |
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ÀúÀ۽ñâ: 2010/01 |
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Ãßõµ¶ÀÚ: Àüü |
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µî·ÏÀÎ: report1 |
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About laneige ¢Á ÅÂÆò¾ç ÈÀåÇ° ¢Á ÅÂÆò¾ç ´ëÇ¥ ºê·£µå ¶ó³×Áî
State ¢Á Big2 ÈÀåÇ° ±â¾÷ ÇöȲ - ÅÂÆò¾ç, LG»ýÈ°°Ç° ¢Á NEW Àú°¡ ÈÀåÇ° ½ÃÀå ÇöȲ – ¹Ì»þ, ´õ ÆäÀ̽º ¼¥
Strategy ¢Á Market Segmentation ¢Á Market Targeting ¢Á Market Positioning - Laneige ¢Á Market Positioning – Laneige Girl
Analysis ¢Á Product - 4°³±º 74°¡Áö Á¦Ç° ¢Á Price ¢Á Promotion ¢Á Strength ¢Á Weakness ¢Á Opportunity ¢Á Threat
Problems ¢Á Product ¢Á Price ¢Á Promotion ¢Á Product ¢Á Price
Proposal ¢Á Place ¢Á Promotion |
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¢Á ÅÂÆò¾ç ÈÀåÇ° 1945³â ±¹³» ÃÖÃÊ·Î ÈÀåÇ° »ç¾÷ ÁøÃâ 1964³â ±¹³» ÃÖÃÊ·Î ÈÀåÇ° ¼öÃâ (Àü¼¼°è 50¿©°³ ±¹) Àû±ØÀû ¸¶ÄÉÆðú °íÇ°Áú Á¦Ç° ÁöÇâ 1988³â ¼¿ï ¿Ã¸²ÇÈ °ø½ÄÈÀåÇ° 1991³â ¹Ì½º À¯´Ï¹ö½º °ø½ÄÈÀåÇ° ¢Á ÅÂÆò¾ç ´ëÇ¥ ºê·£µå ¶ó³×Áî 1994³â ÅÂÆò¾ç ´ëÇ¥Àû ºê·£µå·Î Ãâ½Ã 1996³â ¸ÅÃâ¾× 1000¾ï¿ø ´Þ¼º (2001³â ±îÁö 6³â ¿¬¼Ó À¯Áö) 2000³â ÀþÀº ¶ó³×Áî ijġ ÇÁ·¹ÀÌÁî ¼¼¿ò : Everyday New Face : Happy day, Happy Laneige! »õ ¸®´º¾ó ½Ãµµ ¢Á Big2 ÈÀåÇ° ±â¾÷ ÇöȲ - ÅÂÆò¾ç, LG»ýÈ°°Ç° £ª 2004³â ±¹³» Àüü ÈÀåÇ° ½ÃÀå±Ô¸ð´Â ¾à 4Á¶8200¾ï¿ø (ƯÇãû) ¢Á Big2 ÈÀåÇ° ±â¾÷ ÇöȲ - ÅÂÆò¾ç, LG»ýÈ°°Ç° £ª ±¹³»ÈÀåÇ°½ÃÀåÁ¡À¯À²(03.9.30 ÇöÀç, Çѱ¹ÈÀåÇ° ºÐ±âº¸°í¼) |
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