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[¹°·ù°ü¸® °øÅë] 1. e-MarketplaceÀÇ ÇüŸ¦ ³íÇÏ°í, 2. e-Marketplace¸¦ È°¿ëÇÑ ±â¾÷°æÀï·Â È®º¸¹æ¾È¿¡ °üÇÑ Ã¢ÀÇÀû ¾ÆÀ̵ð¾î¸¦ Á¦½ÃÇϽÿÀ. |
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¤ýÃÖ´ë 10ÆäÀÌÁö±îÁö ¹Ì¸®º¸±â ¼ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. |
¤ý¹®¼ÀÇ À̹ÌÁö¸¦ Ŭ¸¯ÇÏ½Ã¸é ´õ¿í ÀÚ¼¼ÇÑ ³»¿ëÀ» º¸½Ç ¼ö ÀÖ½À´Ï´Ù.(´Ü, 4ÆäÀÌÁö ÀÌÇÏ ÀÚ·á Á¦¿Ü) |
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ÆǸŰ¡°Ý: 2,500¿ø (9page) |
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ÀúÀ۽ñâ: 2015/01 |
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Ãßõµ¶ÀÚ: Àüü |
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µî·ÏÀÎ: somenia |
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ÇØ´ç ÀÚ·á´Â ·Î±×ÀÎ ¹× ȸ¿ø°¡ÀÔ ÈÄ ±¸¸ÅÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù. |
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1. e-Marketplace¶õ
1) e-MarketplaceÀÇ Æ¯Â¡ 2) e-MarketplaceÀÇ ±â´É
2. e-MarketplaceÀÇ ÇüÅÂ
1) e-MarketplaceÀÇ ¿î¿µÁÖü (1) ÆǸÅÀÚÁß½É(seller-managed) (2) ±¸¸ÅÀÚÁß½É(buyer-managed) (3) Áß°³ÀÚÁß½É(broker-managed) (4) µ¶¸³Çü(independenttype) (5) ÄÁ¼Ò½Ã¾öÇü(industryconsortium)
2) e-MarketplaceÀÇ ÅëÇÕ¹æÇâ (1) »ê¾÷º° ¼öÁ÷Àû ÅëÇÕÀ» ÁöÇâÇÏ´Â º¸ÅÐ(vortal : verticalportal) (2) ¼öÆòÀû ÅëÇÕÀ» ÁöÇâÇϴ ȣÅÐ(hortal : horizontalportal) (3) ¸Þ°¡¸¶ÄÏ(mega-market)
3) e-MarketplaceÀÇ »ó°Å·¡±â´É ¹× ±¸Á¶ (1) »ó°Å·¡ ±â´É¿¡ µû¸¥ Ä«Å»·Î±×(Catalog)Çü (2) »ó°Å·¡ ±â´É¿¡ µû¸¥ °æ¸Å(Auction)Çü (3) »ó°Å·¡ ±â´É¿¡ µû¸¥ ¿ª°æ¸Å(Reverse Auction)Çü (4) »ó°Å·¡ ±â´É¿¡ µû¸¥ ±³È¯(Exchange)Çü
3. e-Marketplace¸¦ È°¿ëÇÑ ±â¾÷°æÀï·Â È®º¸¹æ¾È¿¡ °üÇÑ Ã¢ÀÇÀû ¾ÆÀ̵ð¾î
1) »ê¾÷°£ ±â¾÷°£ ÀÎÇÁ¶ó ±¸Ãà 2) ±â¾÷°£ °Å·¡ÀÇ Àü¹®Áö½Ä ¹è¾ç 3) °ø±Þ¸Á°ü¸®ÀÇ(SCM)ÀÇ Àü¹®È 4) e-MarketplaceÀÇ ºê·£µå°¡Ä¡ Á¦°í
4. ½Ã»çÁ¡
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¹æÀ§»ê¾÷°ú Áß°ø¾÷ ºÐ¾ß¿¡¼ ÀüÀÚ»ó°Å·¡ Áֱ⠰ü¸® °³³äÀº CALS(Commerce At Light Speed)ó·³ Á¦Ç°ÀÇ µðÀÚÀο¡¼ Á¦Á¶¿¡ À̸£±â±îÁö ´ëºÎºÐÀÇ °¡Ä¡»ç½½(valuechain)¿¡ »êÀçÇÑ Á¤º¸ÅëÇÕÀ» ¸ñÀûÀ¸·Î ÇÏ°í ÀÖ´Ù. ÀÌ·¯ÇÑ Á¾·ùÀÇ ÀüÀÚ»ó°Å·¡´Â Áö±Ý±îÁö ÇÑÁ¤ÀûÀ¸·Î ¹ßÀüµÇ¾î ¿Ô´Ù. ±×·¯³ª ÃÖ±Ù ÀüÀÚ»ó°Å·¡´Â Æø¹ßÀûÀ¸·Î ¼ºÀåÀ» ÇÏ°í Àִµ¥, ÀÌ´Â ÀÎÅͳÝÀÇ ¹ß´Þ°ú ¿ùµå¿ÍÀ̵åÀ¥(WWW :World Wide Web)ÀÇ °³¹ßÀ» ÅëÇØ »ç¿ëÇϱ⠽±°í °¡°ÝÀÌ Àú·ÅÇÑ ÀüÀÚ»ó°Å·¡°¡ °¡´ÉÇØÁ³±â ¶§¹®ÀÌ´Ù. ÇöÀç ±â¾÷´ë ¼ÒºñÀÚ°£(Businessto Customer)ÀüÀÚ»ó°Å·¡°¡ °¡Àå ¸¹Àº ÁÖ¸ñÀ» ¹Þ°í ÀÖÁö¸¸, ÀüÀÚ»ó°Å·¡¿¡¼ °¡Àå Áß¿äÇÑ ºÎºÐÀº ±â¾÷°£ ÀüÀÚ»ó°Å·¡(Business to Business)ÀÌ´Ù.
e-Marketplace8)ÀÇ Á¤ÀǸ¦ »ìÆ캸¸é, ÀÎÅÍ³Ý µî ³×Æ®¿öÅ© »ó¿¡¼ ´Ù¼öÀÇ °ø±ÞÀÚ¿Í ´Ù¼öÀÇ ±¸¸ÅÀÚ°£¿¡ °Å·¡¸¦ ÇÒ ¼ö ÀÖµµ·Ï ±¸ÃàµÈ ¿Â¶óÀÎ ½ÃÀå, ¶Ç´Â ´Ù¼öÀÇ ÆǸÅÀÚ¿Í ±¸¸ÅÀÚ°¡ ¸¸³ª ºÎÇ°À̳ª ¿øÀÚÀ縦 °Å·¡ÇÏ´Â °¡»óÀÇ B2B °Å·¡½ÃÀåÀ¸·Î¼, ƯÁ¤»ê¾÷À̳ª ±â¾÷À» Áß½ÉÀ¸·Î ¼öÁ÷Àû °è¿°ü°èÀÇ ±â¾÷µéÀ» ÀÎÅͳݿ¡¼ Çϳª·Î ¹¾î |
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¹ÚÁ¾ÀÇ ¿Ü, B2B »ýÁ¸°ú ÆÄ¿ö, ¸íÁøÃâÆÇ, 2001. ±è¿ëÀç, ±â¾÷°£ ÀüÀÚ»ó°Å·¡, µÎ³², 2001. ¹®»ó¿ø, e-SCMÀÇ ±¸Ãà°ú ¿î¿ë, ¹æ¼Û´ëÃâÆǺÎ, 2004. ÀüÀÚ»ó°Å·¡ ¿¬±¸Á¶ÇÕ, ±¹³» ´ëÇ¥Àû Public2-Marketplace¼º°ø»ç·Ê, 2003. ÀÌÁøȯ, e-¸¶ÄÏÇ÷¹À̽º ±¹³»¿Ü ÇöȲ°ú Àü¸Á, Çѱ¹ÀüÀÚ°Å·¡ÁøÈï¿ø, 2001. |
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