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¤ýÃÖ´ë 10ÆäÀÌÁö±îÁö ¹Ì¸®º¸±â ¼ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. |
¤ý¹®¼ÀÇ À̹ÌÁö¸¦ Ŭ¸¯ÇÏ½Ã¸é ´õ¿í ÀÚ¼¼ÇÑ ³»¿ëÀ» º¸½Ç ¼ö ÀÖ½À´Ï´Ù.(´Ü, 4ÆäÀÌÁö ÀÌÇÏ ÀÚ·á Á¦¿Ü) |
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ÆǸŰ¡°Ý: 1,500¿ø (5page) |
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ÀúÀ۽ñâ: 2009/01 |
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1. °¡Ä¡»ç½½ÀÇ °³³ä 2. °¡Ä¡Ã¢Ãâ È°µ¿ 1) º»¿øÀû È°µ¿(primary activities) 2) Áö¿ø È°µ¿(support activities) 3. °¡Ä¡È°µ¿°ú °¡Ä¡½Ã½ºÅÛ 4. °¡Ä¡»ç½½ ºÐ¼® 5. °¡Ä¡»ç½½°ú °æÀï¿ìÀ§ 1) °æÀï¿ìÀ§ Æò°¡¸¦ À§ÇÑ °¡Ä¡»ç½½ºÐ¼® 2) °¡Ä¡»ç½½ºÐ¼®À» ÅëÇÑ °æÀï¿ìÀ§ Æò°¡ 3°¡Áö ¹æ¹ý 6. °¡Ä¡»ç½½ÀÇ ÇѰ輺 7. °¡Ä¡»ç½½ÀÇ º¯È ÔÑì×(drivers) 8. ÀÎÅͳݰú °¡Ä¡»ç½½ÀÇ º¯È 9. °¡Ä¡½Ã½ºÅÛÀÇ ¼º°ø¿äÀÎ |
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1. °¡Ä¡»ç½½ÀÇ °³³ä ÇϹٵå´ë ¸¶ÀÌŬÆ÷Åͱ³¼ö¿¡ ÀÇÇØ Àü·«¿¡ ÀÖ¾î¼ ÀϹÝÈµÈ °¡Ä¡»ç½½Àº ±â¾÷ÀÇ Àü·«Àû ´ÜÀ§È°µ¿À» ±¸ºÐÇÏ¿© í»ÞäÀÇ °Á¡°ú ¾àÁ¡À» ÆľÇÇÏ°í ¿ø°¡¹ß»ýÀÇ ¿øõ ¹× °æÀï±â¾÷°úÀÇ ÇöÁ¸ ¹× ÀáÀçÀû Â÷º°È ¿øõ(°¡Ä¡Ã¢Ãâ ¿øõ)À» ºÐ¼®Çϱâ À§ÇØ °³¹ßµÈ °³³äÀÔ´Ï´Ù. °¡Ä¡ È°µ¿Àº °æÀï¿ìÀ§(competitive advantage)¸¦ âÃâÇÏ´Â ±¸¼º¿ä¼ÒÀ̸ç, ÀÌµé ±¸¼º¿ä¼ÒµéÀº µ¶¸³µÈ È°µ¿µéÀÇ ´Ü¼øÇÑ ÁýÇÕÀÌ ¾Æ´Ñ ¼·Î °ü·Ã¼º/¿¬°è¼º(linkages)À» °¡Áø È°µ¿µé(activities)ÀÌ Ã¼°èÀûÀ¸·Î ÀÌ·ç¾î Áø °ÍÀÔ´Ï´Ù. Áï, °¡Ä¡»ç½½Àº ȸ»ç°¡ ÇàÇÏ´Â ¸ðµç È°µ¿µé°ú ±× È°µ¿µéÀÌ ¾î¶»°Ô ¼·Î ¹ÝÀÀÇÏ´Â °¡¸¦ »ìÆ캸´Â ½Ã½ºÅÛÀû ¹æ¹ýÀ̸ç, ¿ø°¡ÇàÅÂ(behavior of costs)¿Í ±âÁ¸/ÀáÀçÀû Â÷º°È ¿øõÀ» ÀÌÇØÇϱâ À§ÇÏ¿© ÇϳªÀÇ È¸»ç¸¦ Àü·«ÀûÀ¸·Î °ü·ÃµÈ È°µ¿µé·Î ºÐÇØ( disaggregate a firm into its strategically relevant activities)ÇÕ´Ï´Ù.
2. °¡Ä¡Ã¢Ãâ È°µ¿ 1) º»¿øÀû È°µ¿(primary activities) ¹°·ùÅõÀÔ(IL, Inbound Logistics), ¿î¿µ/»ý»ê(OP, Operations), ¹°·ù»êÃâ(OL, Outbound Logistics), ¸¶ÄÉÆà ¹× ¿µ¾÷(M&S, Marketing & Sales), ¼ºñ½º(Services) È°µ¿ÀÌ ÀÌ¿¡ Æ÷ÇԵǸç, Á¦Ç°/¼ºñ½ºÀÇ ¹°¸®Àû °¡Ä¡Ã¢Ãâ°ú °ü·ÃµÈ È°µ¿µé·Î½á Á÷Á¢ÀûÀ¸·Î °í°´µé¿¡°Ô Àü´ÞµÇ´Â ºÎ°¡°¡Ä¡ âÃâ¿¡ ±â¿©ÇÏ´Â È°µ¿µéÀ» ÀǹÌÇÕ´Ï´Ù.
2) Áö¿ø È°µ¿(support activities) ȸ»ç ÀÎÇÁ¶ó(Firm Infrastructure), ÀÎÀûÀÚ¿ø°ü¸®(HRM), ±â¼ú°³¹ß, ±¸¸ÅÁ¶´ÞÀÌ ÀÌ¿¡ Æ÷ÇԵǸç, º»¿øÀû È°µ¿ÀÌ ¹ß»ýÇϵµ·Ï ÇÏ´Â ÅõÀÔ¹° ¹× ÀÎÇÁ¶ó¸¦ Á¦°øÇÕ´Ï´Ù. Áö¿øÈ°µ¿µéÀº Á÷Á¢ÀûÀ¸·Î ºÎ°¡°¡Ä¡¸¦ âÃâÇÏÁö´Â ¾ÊÁö¸¸, À̸¦ âÃâÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÏ´Â È°µ¿µéÀ» ÀǹÌÇÕ´Ï´Ù. |
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